Toyota's latest partnership won't change tomorrow's showroom traffic, but it offers a glimpse of how the world's largest automakers are thinking about transportation well beyond the driver's seat.
Nissan Is Trying to Buy Back Its Brand, Not Just Its Sales
Nissan's turnaround plan is about more than new models. It's an acknowledgment that the way you grow sales shapes how customers value your brand for years afterward.
🚙 Today we're separating the headlines from the opportunities. From trade policy and hybrid demand to OEM partnerships and the service lane, we're looking at what's changing, why it matters for dealers, and where you can respond instead of simply react.
Service Is Becoming the Showroom Dealers Cannot Hide
Customers no longer experience your dealership only in the showroom. Increasingly, they're judging your brand through the service lane, and dealers are redesigning their facilities to reflect that.
Honda and Nissan Are Chasing the Scale Dealers Already Feel
Honda and Nissan's growing partnership isn't just about building future EVs. It's about finding a faster, less expensive way to compete in a market where complexity has become a liability.
I Went on CDG and Ended Up Thinking About Brand (Big Surprise)
Most dealerships start by asking who they should market to. Instead, we should pump the brakes and ask “who are we?” Brand isn't something you create with a logo or a campaign. It's what customers experience every day and technology is only amplifying what's already there.
A Smaller Market Would Make Better Retailers More Valuable
Affordability continues to weigh heavily on the industry. Monthly payments on new vehicles have climbed roughly 30% over the past four years, and nearly one in five new vehicles now carries a payment exceeding $1,000 per month.
Amazon Autos Just Became Another Door Into the Dealership
Amazon didn't replace the dealership. It added another place for customers to begin the buying journey, and that's a model more dealers should be paying attention to.
