🚗 A $1 Jeep, a $30K Ford, and the Real Cost of Mobility

🚙 From Ford’s next-gen EV playbook to a dealership moment that restored a little faith, plus Tesla labor heat, Toyota’s next move, and why the shop keeps winning.

🚗 Affordability is Reshaping Everything

🚙 Farley floats a JV blueprint, Detroit rethinks entry cars, and affordability data finally ticks the right direction—while tariffs and cost cuts keep pressure on OEMs.

🚗 The Market is Splitting in Two

🚙 Two markets are forming at once—OEMs widen powertrain choice, EV makers chase scale, and dealers keep winning with dependable used and serviceable cars

🚗 Love You, Mean It

🚙 EV resets, rising negative equity, and the week retail auto felt the squeeze

✅ The AI Readiness Kit for Dealers

Inspired by a simple idea: AI only works if your data does.

🚗 Dealers: 2026 Is a Constraint Year

🚙 More approvals, more negative equity, and more factory pressure—disciplined structure and trade accuracy are the edge this year.

🚗 Protect Gross, Win Used, Get Sharp on Equity

🚙 January data points to a simple play: tighter new deals, smarter used sourcing, and stricter structure as negative equity rises—while policy shifts keep EV demand uncertain.

🚗 Mix Is Holding Prices Up

🚙 If you want a fast “most clickable” pick: #2 tends to win when the number is the story, but #1 is the most dealer-forward.

🗓️ Ford’s 2025 Year-End Results: Earnings Miss, Record Charges, and a Reset for 2026

Ford’s full-year 2025 financial results are out, and the headline is a mix of hard reality and forward-looking reset.

🚗 Would You Sell Chinese Brands?

🚙 NADA’s most divisive floor debate meets fresh Cox signals: softer new, firmer used, tighter incentives—and a 2026 gut-check on affordability vs opportunity.

Upstart Announces Leadership Evolution

A Year Later: Reviewing CDP Claims from ASOTU CON 2025.

Customer Data Platforms promised clarity. One place for your data. One profile for every guest. Real-time activation across channels.