An Industry People Should Fight To Join.
Daily news and insights for the people who make retail automotive great — with a bit of jab.
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Our Story
We started ASOTU because dealers deserve better mornings.
Every day, the auto industry produces more noise than any one person can sort through. Tariff headlines, OEM shakeups, EV data, software rollouts, dealer group moves. Most of it gets reported the same flat way, stripped of context, with nothing to help you actually run your store.
Paul Daly and Kyle Mountsier started ASOTU to fix that. Two guys who spent their careers inside the industry, not reporting on it from a distance, built a daily read that treats dealers like the smart, busy operators they are. We cut through the noise, add the context, and throw in a bit of jab along the way.
What "More Than Cars" means
The name is the whole philosophy. This industry is people first. It's the salesperson working a Saturday, the GM piecing together next quarter, the family that's owned a store for three generations. We cover the business of cars, but we never forget it's built on people.
Who's behind it
Paul Daly and Kyle Mountsier lead the show, alongside a small crew of writers and producers (that's us) who live in this industry's news every single day so you don't have to.
Come along
Sign up now, tell a dealer friend, and let us know what you want more of. We're building this for you.
What We Make
The Daily Newsletter
Champion story, editorial take, quick hits, and a bit of history, every weekday morning.
Podcasts
Automotive State of the Union, Auto Collabs, The Dealer Playbook, and more, for when you'd rather listen than read.
ASOTU CON
Our in-person events built for dealers who want the conversation to keep going past the inbox.
The Table
Our membership community for retail auto operators.
Let's Connect on LinkedIn
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