ASOTU CON 2025

A Year Later: Reviewing CDP Claims from ASOTU CON 2025.

Customer Data Platforms promised clarity. One place for your data. One profile for every guest. Real-time activation across channels.

From Single Store to Multi-State: The Scaling Playbook

Dan Banister didn’t just “get the opportunity” to grow, he built it from scratch. The real challenge? Bringing culture to stores three hours away.

Inside the 9-Store Used Car Machine

Trent Waybright’s used car department doesn’t guess where cars should go — the data decides.

EV Ownership Data for Dealers with David Thomas and Jim Obrill

What The Latest Data Shows

How Better Visuals Help You Sell More Cars with Daniel Able and Brian Free

Seeing is Believing

SEO to GEO

A Dealer’s Strategy Guide with Nick Askew, John Sukowaty, and Michael Wood

The Power of a Clean Tech Stack in Car Sales with Ryan Rohrman

The $1,000 Mistake That Almost Lost a Loyal Customer with Patrick Abad

What Being A Great Leader REALLY Means with Erikka Tiffani Wells

The Future’s Already Here

Steve Greenfield’s High-Speed Map to the Auto Industry’s Next Chapter

$10,000 and Two Keys: Vehicles for Change Giveaway

Changing Lives at ASOTU CON