SEO to GEO

Shout out Nick Askew from Space Auto, John S. with Lazydays, and Michael L. Wood from Checkered Flag Auto Group for bringing the 🌋.

Check out the live session from ASOTU CON 2025 where they share what they know about the coming (and present) age of GEO.

The playbook for digital discovery is changing—and fast.

Generative Engine Optimization (GEO) is the next evolution of SEO, and for dealers, it’s no longer optional. With AI platforms like ChatGPT, Perplexity, and Google’s Search Generative Experience recommending products and services, your dealership's visibility depends less on keywords and more on context, trust, and clarity.

In this standing-room-only session, panelists Nick Askew (SpaceAuto), John Sukowatty (Lazy Days RV), and Michael Wood (Jaguar Land Rover Virginia Beach) delivered a high-utility breakdown of what GEO means and how dealers can get ahead.

What’s Changing?

GEO is about answering real shopper questions before they ever click a link.

Instead of optimizing content to appear in traditional search rankings, GEO strategies focus on helping AI models surface your store when customers ask things like:

“What’s the most trusted dealership near me for luxury SUVs under $50K?”
“Where’s the best place to trade in my used truck in Virginia Beach?”

GEO shifts your priority from ranking to relevance across web content, reviews, pricing transparency, and even community reputation.

How to Win in a GEO-Driven Landscape

1. Structure Your Data to Be Crawlable If your inventory pages, service info, or team bios aren’t structured with schema or clear markup, they may not show up in AI-driven results at all.

2. Write for People, Not Algorithms. AI tools favor natural language. Build pages and content that speak to real use cases and questions: → “How much does it cost to replace brakes on a Honda Accord?” → “What SUV is best for new parents with a tight budget?”

3. Get Transparent—Really Transparent LLMs are trained on reputation and trust signals.

• Is your pricing displayed?

• Are your reviews consistent across platforms?

• Do you explain how you appraise trades or set prices? If not, you’re losing trust and visibility.

4. Tell Your Story Beyond the Brand GEO is your chance to build your dealership’s identity, not just carry the OEM's flag. Your community involvement, culture, and tone matter. That’s what LLMs are beginning to surface as differentiators.

Bottom line? GEO rewards dealers who are clear, helpful, and real.

If SEO is about visibility, GEO is about credibility.

Want to start showing up in tomorrow’s searches? Start answering tomorrow’s questions—today.