The Pushback

This is Pushback, where we challenge your assumptions about the retail automotive industry.

The Pushback

What If Tier 2 Advertising Bought an Ice Cream Truck Instead?

Aug 31, 2026

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3 min read

What If Tier 2 Advertising Bought an Ice Cream Truck Instead?

Tier 2 co-op advertising was built for a world with a finite number of billboards, newspaper pages, and TV stations. That world is gone. This week on The Pushback, we asked the question most dealer principals think privately but rarely say out loud in a co-op meeting: if the scarcity that justified Tier 2 spending no longer exists, why does the spending still look the same?

The Pushback

Car Dealerships Aren't a Scam. But the Industry Has Earned Some of the Criticism.

Aug 13, 2026

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3 min read

Car Dealerships Aren't a Scam. But the Industry Has Earned Some of the Criticism.

On episode two of The Pushback, our own Paul Daly and Kyle Mountsier respond to a viral TikTok arguing that dealerships are unnecessary middlemen padding prices for no reason. Their answer isn't a simple defense. It's a "this, but that" breakdown of where the criticism holds up and where it falls apart.

The Pushback

Aug 12, 2026

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1 min read

AI Ranked S Tier on The Pushback. The Reason Might Surprise You.

The real opportunity,is operational. AI belongs in every part of the business where it makes sense, not just the front-facing customer touchpoints. Getting that right requires the right partners and the right tools, integrated deeply rather than bolted on.

The Pushback

Aug 12, 2026

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1 min read

Buy Centers Just Got the Highest Ranking on The Pushback. Here's Why.

❝If you're a dealer and you're not thinking about how to buy vehicles not from the auction, you done gone crazy.❝

The Pushback

One Price Selling Isn't a Trend. It's Where the Market Is Headed.

Aug 12, 2026

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1 min read

One Price Selling Isn't a Trend. It's Where the Market Is Headed.

It takes conviction that most stores don't have the stomach for. Paul pointed out the failure pattern directly: dealerships that try one price and bail usually bail too early, or they were never fully committed in the first place. Half-committing to one price is worse than not trying at all, because it confuses the customer without delivering the trust payoff.

The Pushback

What If Tier 2 Advertising Bought an Ice Cream Truck Instead?

Car Dealerships Aren't a Scam. But the Industry Has Earned Some of the Criticism.

AI Ranked S Tier on The Pushback. The Reason Might Surprise You.

Buy Centers Just Got the Highest Ranking on The Pushback. Here's Why.

One Price Selling Isn't a Trend. It's Where the Market Is Headed.

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