On the debut episode of The Pushback, Paul Daly and Kyle Mountsier put six dealership tactics for 2026 through a tier-ranking gauntlet. One price selling was the first one on the board, and it didn't take long to see where the hosts landed.

Every few years, someone declares one price selling dead. This conversation proved the opposite.

The rules are simple. The price on the car is the price on the car. No floor mats thrown in, no $200 knocked off because someone asked nicely, no negotiation theater at all.'

That's Kyle's ranking, and Paul didn't push back. The logic is hard to argue with: outside of houses, one price is how people expect to buy everything else in their life. Dealerships that fight that expectation are fighting a losing battle against how their customers already shop everywhere else.

Here's where the conversation gets honest. Both hosts agree one price is also one of the hardest models to actually execute.

Paul pointed out the failure pattern directly: dealerships that try one price and bail usually bail too early, or they were never fully committed in the first place. Half-committing to one price is worse than not trying at all, because it confuses the customer without delivering the trust payoff.

If you want proof it works at scale, the hosts named names. Hella Auto Group on the West Coast. Nelson Auto Group in the middle of the country. Walzer and Maury's up in Minneapolis.

The FAF Group if you're shopping in Canada. And, as Paul noted almost as an afterthought, a little company called Carvana built an entire business on the idea.

Paul and Kyle go deeper on why half-measures kill one-price rollouts, and what it actually takes to hold the line once you commit.