šŸš— GM's Robo-Retreat

šŸš™ Lucid Long Range, Sentiment Increase, and Electric Loyalty

TOGETHER WITH

Whoa, not only is the week almost over, but weā€™re nearly halfway through December.

If you were gonna make 2024 your year, youā€™re running out of time to put your stamp on it. Letā€™s finish as strong as we hope to land in the new year, friend.

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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Today's Email

šŸ³ļø Lucidā€™s 450-Mile Wonder, Europeā€™s EV Headaches, and GMā€™s Robotaxi Retreat

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Tired of wading through EV hype and boardroom drama? Hereā€™s your cheat sheet: Lucidā€™s Gravity SUV is all ā€œLonger range, higher price,ā€ proving that EV luxury ainā€™t cheapā€”but hey, itā€™s a good look for your showroomā€™s halo spot. Meanwhile, a Sheikhā€™s absurd Mustang-Ram mashup reminds us that personalizing rides is still an art (or circus).

On the dealer front, sentimentā€™s looking up for 2025, but donā€™t break out the confetti. The marketā€™s still wobbly, EV optimism is on the downswing, and interest rates lurk like party poopers. At least Volvoā€™s electrified lineup is zipping off shelves like IKEA meatballsā€”proof that range anxiety fades when the productā€™s right.

Europeā€™s stuck in a spin cycle of regulation and stagnation, and Chinaā€™s exploiting every gap. Domestic side? Over 90% of EV adopters say, ā€œGas who?ā€ Meanwhile, battery prices tumble, marching us toward parity with gas cars. And GMā€™s robotaxi dream? Crashed. Reality check, anyone?

Read the full digest and a lot more at Daily.ASOTU.com.

šŸ’Æ Evaluate And Elevate

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Listen, we know youā€™re up to your eyeballs in marketing ā€œsolutionsā€ that overpromise and underdeliver. Letā€™s cut the noise. Our friends at Stream Companies are offering a complimentary auditā€”think of it as a reality check for your ad strategy. Theyā€™ll sift through your campaigns, tech stack, and analytics to see where things click and where theyā€™re just clacking.

  • Want to spot actual shoppers who used to be anonymous strangers? Done.

  • Want to quit throwing money at ads that drain your budget? Easy.

  • Want fewer vendors and more streamlined results? Consider it handled. Itā€™s all about clearing the clutter so you can focus on what actually drives growth.

Fill out the form. Get the audit. Reboot your advertising strategy.

šŸ› ļø Mini Cars, Maximum Inspiration

Olivia Vanni / The Herald

Excitement and creativity filled the air at Marysville Toyota on Monday evening as kids donned oversized red coveralls and hard hats for the Toyota Mini Makers Garage event.

Hosted in partnership with the Toyota Lexus Minority Owners Dealership Association and the Boys & Girls Clubs of Snohomish County (in Everett, Washington), the event gave 8 to 13-year-olds a hands-on introduction to auto engineering.

Guided by Alan Williams, Toyotaā€™s General Manager of Quality Systems and Planning, the kids assembled their own mini cars, learning about all the building blocks along the way like tires, taillights, grills, and more.

The event concluded with the kids exploring a real GR86, the life-sized version of the car they built, and learning about the technology under the hood.

Marysville Toyota owner Jim Colon hopes experiences like this ignite a passion for engineering in the next generation saying, ā€œHaving an interest develop starts at an early age. This could be the moment that sparks curiosity and sets them on a new path.ā€

Olivia Vanni / The Herald

AROUND THE ASOTU-VERSE

šŸ—“ļø Coming Soon

šŸ¾ Thursday, December 19th ā€” ASOTUā€™s Year End Extravaganza: Details are here!

āšœļø January 23-26th, 2025 ā€” NADA Show in New Orleans

  • Psstā€¦

    • Are you planning a party for NADA and want more people to know?

    • Are you looking for a party at NADA?

    • OR, would you like to party with ASOTU at NADA?

šŸ¦€ May 13-16th, 2025 ā€” ASOTU CON in Baltimore, Maryland

šŸ„Š Quick Hits: Robots, Zombies, and Onions

  • Embodiedā€™s $800 Moxie robot for kids will soon be unusable after the startupā€™s sudden closure. šŸ¤– 

  • The terrifying third movie in the ā€œ28 Days Laterā€ series has a trailer. Watch at your own discretion. šŸ§Ÿ 

  • Federal judge says The Onion cannot buy Infowars. šŸ§… 

šŸ” Today in History: Morse, Olds, and Space

  • 1901: Guglielmo Marconi receives the first transatlantic radio signal [the letter "S" (ā€¢ā€¢ā€¢) in Morse Code] at Signal Hill in St John's, Newfoundland. šŸŒļø 

  • 2000: General Motors announces the end of Oldsmobile. šŸ”š 

  • 2012: North Korea successfully launches its first satellite, Kwangmyŏngsŏng-3 Unit 2. šŸ›°ļø 

Thanks for reading, friend! Weā€™ve heard that enough monkeys with enough typewriters and enough time could someday write ā€œRomeo and Julietā€. But, could enough monkeys with enough wrenches and enough pieces of raw metal build a factory that builds cars?

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