Reach the most trusted audience in retail automotive.
Put your brand inside the content dealers, GMs, and industry leaders open, watch, and listen to every single day.
Dealer-owned. Founder-led. All in.
ASOTU is a dealer-owned, founder-led community of tens of thousands of the most progressive dealers, industry partners, and executives in retail automotive. We started in 2020 as a single LinkedIn livestream. Today we're a full-scale media network, a cultural movement, and a creative shop — built by people who live in this industry, not people who watch it from the outside.
Insights don't fix problems. People do. We're not distant commentators — we are engaged practitioners. We don't sensationalize for clicks. We publish for connection.
Reach by the numbers
65,311
Total audience
6.7M+
Annual impressions
8.2%
Average engagement rate
12,781
YouTube viewers / month
6,500
Daily newsletter subscribers
44%+
Average email open rate
Each year, millions of people read, listen, watch, and attend our content.
Where your brand shows up
One partnership. An entire ecosystem of touchpoints.
Daily Pushback Email
Our daily newsletter — retail auto's favorite morning read.
The Automotive State of the Union Podcast
Daily show hosted by Paul J Daly & Kyle Mountsier.
Auto Collabs
Candid conversations with the industry's most influential voices.
ASOTU Unscripted & NAMAD Sessions
Additional shows across our growing network.
ASOTU Edge Webinars
High-production thought-leadership webinars.
ASOTU CON
Our flagship annual industry event.
Live Event Coverage
NADA, DC Policy Day, NAMAD, LA Auto Show.
YouTube & Social
LinkedIn, YouTube, Instagram, Facebook, TikTok.
Custom Campaigns & Docuseries
Co-created branded content, built to your brief.
Who's listening
Our audience is the industry's decision-makers: dealer principals, GMs, COOs, fixed ops and F&I leaders, and marketing leaders — alongside OEM, vendor, and auto-tech executives who need to know what's actually happening on the ground.
We don't chase vanity reach. We built a relationship with the people who move this industry — and that quality of relationship is what makes our audience worth showing up for.
Sponsorship options
Simple pricing. Real reach. Pick a channel, or bundle a few.
Daily Pushback Email
from $750/day
Monthly & quarterly packages available. Logo placement, ~100-word custom ad, ASOTU-written content, monthly reporting.
ASOTU Podcast
$3,500 / 10-day flight
10 host-read opening ads, livestream logo, show-notes + newsletter feature.
Auto Collabs Episode
$3,000 / episode
A 25–30 min episode with the hosts, social promo clips, newsletter + podcast cross-promo.
ASOTU Edge Webinar
$7,000
Custom landing + registration, full promo campaign, podcast mentions, registrant list, post-event clips.
Custom Podcast Series
from $2,000/episode
8-episode minimum. Fully ASOTU-produced, co-hosted, with trailer, artwork, and cross-promotion.
Live Event & NADA Coverage
Pricing varies by event
Branding on all livestreams and captured content.
Bundle across channels for integrated campaigns — ask us.
Why partner with us
Smarter Campaigns
Strategically placed creative in the most dealer-trusted content in the industry.
Unmatched Brand Affinity
Trusted by top dealers and execs because we actually show up.
Turn-Key Execution
From first brief to final deliverable, our creative and ops teams handle it.
Trusted by
We truly feel the level of care that the whole team has around us. From little things like videos showing support and celebrating Reunion milestones (or even birthdays) coming from the entire team at ASOTU to higher revenue impact things like introductions at industry events to dealership partners who benefit from our support, we feel the love and that's an important aspect of a good partnership.
Dave Spannhake, Founder, Reunion Marketing
ASOTU is one of our favorite partners to work with. Anne-Marie and her team consistently ensure our goals are met and our needs are exceeded from start to finish. Their professionalism, responsiveness, and attention to detail make every collaboration seamless and successful.
Anneka Smith, Digital Marketing Director, iPacket
Let's do something that matters.
If you're just looking to tick the "advertising" box, we're probably not for you. If you want to build real brand affinity with the people who move this industry — that's what we do.
