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- đłď¸ December 11: Lucidâs 450-Mile Wonder, Europeâs EV Headaches, and GMâs Robotaxi Retreat
đłď¸ December 11: Lucidâs 450-Mile Wonder, Europeâs EV Headaches, and GMâs Robotaxi Retreat
The Gist
Tired of wading through EV hype and boardroom drama? Hereâs your cheat sheet: Lucidâs Gravity SUV is all âLonger range, higher price,â proving that EV luxury ainât cheapâbut hey, itâs a good look for your showroomâs halo spot. Meanwhile, a Sheikhâs absurd Mustang-Ram mashup reminds us that personalizing rides is still an art (or circus).
On the dealer front, sentimentâs looking up for 2025, but donât break out the confetti. The marketâs still wobbly, EV optimism is on the downswing, and interest rates lurk like party poopers. At least Volvoâs electrified lineup is zipping off shelves like IKEA meatballsâproof that range anxiety fades when the productâs right.
Europeâs stuck in a spin cycle of regulation and stagnation, and Chinaâs exploiting every gap. Domestic side? Over 90% of EV adopters say, âGas who?â Meanwhile, battery prices tumble, marching us toward parity with gas cars. And GMâs robotaxi dream? Crashed. Reality check, anyone?
Fuel for Thought
đ Gravity Grounded?
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Lucidâs 450-Mile SUV and Its Grand Ambitions
Lucidâs Gravity SUV just nabbed a solid 450-mile EPA rating, edging out early estimates. For dealers, thatâs code for âcustomers with fewer range freak-outs.â But while thatâs nice, Lucidâs not selling bargain ridesâitâs offering top-tier EVs at top-tier prices.
Bigger Battery, Bigger Dreams
Lucidâs Gravity beats its own hype: 450 miles on a charge is no joke. The three-row layout invites that soccer-family demographic who still think EV = tiny hatch. Pricing? Starting in the nosebleeds at nearly $95K. But the trade-off is a car dripping in tech, efficiency, and a brag-worthy frunk. Hey, someoneâs gotta launch the luxury EV future, and Lucidâs playing the long gameâwho knows, maybe by the time its $50K SUV arrives in 2026, the sticker shock will wear off.
đŚ Frankencoupe Fantasy
Photo by: Larry Chen / Instagram
The Absurd Mustang-Ram Mashup Thatâs Not a Joke
Ever wonder what happens when a 2015 Mustang body merges with a Ram truck chassis and gets dolled up to look like a 1920s convertible? Meet the âRammus.â Itâs wacky, itâs tall, itâs absurd, and itâs commissioned by a UAE Sheikh who clearly had too much time (and money) on his hands.
Towering Over Reality
This monstrosity sits twice as high as a normal Mustang, flaunting whitewalls, spares on the fenders, and cavernous engine bay space to host a Hemi V8 thatâs just chilling there. Itâs ridiculous, yet meticulously built. For dealers in the States, itâs a reminder: thereâs always a market for the unexpectedâeven if itâs just for gawkers. Sure, weâre not selling these beasts, but the lesson stands: personalization sells stories, and stories sell cars.
đ Number Crunch Nirvana
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The Cox Automotive Q4 2024 Dealer Sentiment Index shows rising optimism among U.S. dealers. Theyâre looking forward to stronger markets, but still wrestle with current weakness and a cloudy EV future. Letâs dissect:
Market Outlook Index Jumps to 54:
Dealersâ expectations for stronger markets soared from Q3âs 42 to a solid 54 in Q4. This big leap signals confidence in next-quarter conditionsâno small feat in a volatile economy.Current Market Index at 42:
Despite brighter horizons, dealers still see the ânowâ as weak. Itâs slightly better than last year, but nowhere near pre-pandemic norms. Think of it as âglass half full, but with a cracked rim.âEV Sentiment Slumps to 43:
Dealers arenât exactly partying about EV sales. With a score of 43, most think EVs arenât meeting last yearâs expectations. Future EV sales? Even worseâdropping to 35, meaning they smell a downturn ahead.Interest Rates & Economy Top Concerns:
Over half (56%) blame the economy, 52% fret over interest rates. Meanwhile, political climateâs effect dipped after the election, down from 44% to 35%. Dealers seem relieved, but not enough to pop champagne.Profit Index Nudges to 35:
Profitabilityâs still shy of glory days. Slight bumps from Q3 wonât erase nostalgia for 2021âs fat margins. Costs eased a bit (index dropped from 77 to 71), but âtight beltâ days persist.
đ Volvoâs Voltage Victory Lap
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Electrified Momentum, Anyone?
Volvoâs electrified lineup is zipping out the door. With 41.2% of its November sales plugged inâup a whopping 55.3%âthe Scandinavian stalwart isnât just dipping its toes into EV waters; itâs doing a cannonball. The XC60 dominates the leaderboard, hauling in 4,713 sales, a 48.7% jump from last year. Oh, Canada? 60.3% of sales electrified. Maple syrup and battery packs, what a combo.
North American Relevance
For U.S. dealers, Volvoâs EV surge signals consumers slowly shaking off range anxiety. As more brands hit these growth metrics, we edge closer to an era where electrification is the norm, not a novelty. Volvoâs nimble approachâoffering PHEVs and full BEVsâmeans customers pick their flavor of green without sacrificing brand cachet. Sure, EVs arenât cheap yet, but this enthusiasm says customers trust Volvoâs long-term roadmap.
đ§ Euro Autoâs Uphill Battle
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A Storm of Challenges
European automakers are trapped in a blender of troubles. From super-strict emission rules to sluggish EV infrastructure, plus that lingering specter of U.S. tariffs, itâs a buffet of stress. The continentâs bigwigs are struggling to make electrification profitable and fast, while China cranks out affordable, appealing EVs at breakneck speed.
Dealerâs Global Takeaway
Why should a U.S. dealer care about VWâs nightmares in Berlin? Because global supply chains and pricing ripple across the pond. If Europeâs battery dreams fizzle, China fills the gap, and that could mean dependent costs, shifting tech standards, and potential inventory rollercoasters stateside.
No Time for Complacency
To survive, Europeans must deliver cheaper EVs, scale infrastructure, and play nice with policymakers. Otherwise, the old guard will watch Tesla and Chinese upstarts steal not just market share, but the narrative of who owns the future. Meanwhile, U.S. dealers keep one eye on Europeâs stumbles, hoping it doesnât send any nasty echoes our way.
đ Once You Go ElectricâŚ
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No Going Back
A global survey says over 90% of EV drivers will never return to gasoline. Thatâs a staggering loyalty. Cheaper running costs, greener conscience, and smooth torque have basically spoiled them. For dealers, this is gold: once customers shift electric, theyâre hooked. Keep them happy with charging solutions and service perks, and youâve got a lifelong revenue stream in the new battery-powered era.
đ° Battery Bargain Countdown
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Falling Battery Prices, Rising Hope
Lithium-ion battery prices are dropping so fast itâs like Black Friday every quarter. A 20% plunge this year alone suggests price parity with gas cars might arrive by 2026. For dealers, thatâs the Holy Grailâpitching EVs that wonât trigger sticker shock. But itâs a delicate dance: the Inflation Reduction Actâs battery credits juiced this cost collapse, and with a political shift in D.C., who knows if incentives will stay?
Stepping Into the Future
Still, thereâs no stopping the momentum. As raw materials cheapen and manufacturing scales, EVs become mainstream darlings. Cheaper EVs mean broader customer bases and smoother conversations: âYes, itâs electric. No, it wonât cost you an arm and a leg.â Keep an eye on policy changes, though. Smooth sailing depends on stable incentives and supply chains. Cross your fingers and charge ahead.
đ¤ Robotaxi Retreat
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GM just yanked the plug on its Cruise robotaxi program, blaming regulatory drama and tough competition. After a grisly accident, confidence tanked faster than a lead foot at a yellow light. Now, the once-promising autonomous future hits a corporate detour.
Is this the end of robotaxis?
Theyâre not going extinct, but GMâs face-plant suggests weâll wait a tad longer before driverless cars zip us around. Other players, like Waymo, are revving engines. GMâs waving a white flag or ârestructuringâ (corporate speak for âwe messed upâ).
Wait, didnât GM say they were leaders in AV tech?
Leaders on paper, sure. But after one big oops and regulatory spankings, suddenly that leadership looks like a cheap knock-off. Turns out being a âpioneerâ is easyâstaying one is harder, especially when regulators and reality donât play nice.
Should dealerships care about GMâs tail-between-legs exit?
Absolutely. Dealer floors are about trust, stability, and brand prestige. Watching an industry giant flail at future tech might spook some customers. But hey, silver lining: at least human-driven test drives arenât going obsolete this week.
Is this just GMâs way of saying, âNo thanks, we prefer brake pedalsâ?
Kind of. Itâs a pivot back to what works: assisted-driving tech that doesnât scare the suits or the public. Autonomy is still a dream, but GMâs decided someone else can pay the therapy bills while they regroup.
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