🚗 Last Week: Summarized

🚙 News, Special Guests, and a Hip Hop Throwback

First Impressions: What we heard about the FTC and NADA webinar on dealer advertising

🚗 FTC pricing pressure, EV slowdown, Ford leadership shift

🚙 Most dealers have pricing dialed in online, but it breaks down in conversation

🚗 Dealers: affordability is shifting the market. Here’s how to respond

🚙 Used is becoming the entry point and that changes more than you think

Lead or Be Left Behind: What High-Performing Dealers Do Differently

ASOTU CON Panel Recap

🚗 Picky Picky...

🚙 Cox and Black book data are the snapshot.

🚗 One Fact That Connects Shopper Behavior to Closed Deals

🚙 NADA shows strong dealer profits, but rising gas prices, shifting shopper behavior, and consolidation are changing how and where deals get done.

Gas Prices Cross $4. Shopper Behavior Shifts Fast.

🚗 AI in Showrooms, EV Reset, Porsche Feels It

🚙 What AI, EV demand, and buyer behavior are changing right now.

🚗 No Clear Coordinates

🚙 We made it to the moon but pricing clarity and demand are still harder to navigate

🚗 FTC pressure, Toyota’s retail reset, and BYD’s next move

🚙 How Dealers Can Communicate "Real Price" to Consumer Right Now.

🚗 Ford says tariffs are hurting. The White House says...

🚙 Costs are rising. Confidence is getting harder to earn.