🚗 The Power of Giving

🚙 Recall Leaderboard, CNCDA's C&D, and 12 Days of Giving at Mohawk

December 26, 2024

In partnership with

 

Welcome to Thursday, Friend! We hope you are enjoying every bit of the holidays, cherishing your families and ignoring the calories (cause everyone knows those don’t count this time of year).

Hit us up and let us know, did Santa bring you anything good this year?

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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⏪ Recalls, Restructures, and Showdowns

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🚨 This year, Ford has officially been dethroned as the most recalled brand. One automaker issued fewer recalls but impacted millions more vehicles—find out who topped the list.

💸 Another emissions scandal hits Stellantis, this time with a $4.2M price tag. What they did, and where the money is going, might surprise you.

✋ California dealers are fighting back against Volkswagen’s Scout brand. A cease-and-desist letter claims it’s breaking the law—what’s VW’s next move?

✂️ Layoffs, bonus cuts, and production shifts are just the start of VW’s massive restructuring. What’s behind these drastic measures, and could more be on the way?

TOGETHER WITH ROKU

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

🎁 Mohawk Honda’s “12 Days of Giving” Campaign

While the holidays might be winding down, Mohawk Honda is keeping the spirit of giving alive. Through their “12 Days of Giving” campaign, they’ve donated $2,500 each to 12 Capital Region charities, supporting organizations that provide vital services like food and shelter to those in need.

What makes this campaign even more special? The charities were nominated by the community, showcasing the power of neighbors coming together to create lasting change. As General Manager Greg Johnson put it, “It’s a celebration of the incredible impact we can create together.”

This More Than Cars Moment reminds us all that the best dealerships aren’t just in the business of selling cars—they’re driving kindness, hope, and community impact every day.

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

⚜️ January 23-26th, 2025 — NADA Show in New Orleans

  • Psst…

    • Are you planning a party for NADA and want more people to know?

    • Are you looking for a party at NADA?

    • OR, would you like to party with ASOTU at NADA?

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland

🥊 Quick Hits: Crocs, Windows, and Coffee

  • Burt the Saltwater Crocodile, star of “Crocodile Dundee,” dies at 90. 🐊 

  • Transparent bamboo emerges as sustainable glass substitute. 🎍 

  • Starbucks strike expands to 12 cities. ☕️ 

🔁 Today in History: The Babe, Nissan, and High-Speed

  • 1919: Babe Ruth of the Boston Red Sox is sold to the New York Yankees by owner Harry Frazee, allegedly establishing the Curse of the Bambino superstition. ⚾️ 

  • 1933: The beginning of Nissan. 🆕 

  • 2012: China opens the world's longest high-speed rail route, which links Beijing and Guangzhou. 🚂 

Thanks for reading, friend! Its the day after Christmas, don’t hurry out of the good vibes too quickly. You may get dizzy.

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