Recorded Wednesday, May 7, 2025
Fewer buyers. Higher costs. Big headwinds. Learn how dealers are using video to do more with less and turn every lead into a real opportunity.
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About this session
In today’s market, every lead matters more than ever. With fewer buyers visiting dealerships, rising acquisition costs, and growing economic uncertainty (think: interest rates, tariffs, and tightening demand), dealerships are being challenged to do more with less.
That’s where video comes in. Join Covideo VP of Marketing, Margaret Henney, and Darrell Perry - SVP & GM at Vorderman Volkswagen - as they break down how modern dealerships are using personalized video to increase appointment rates, reduce friction, and accelerate the sales cycle. You’ll get practical shortcuts, proven scripts, and actionable strategies that you can use immediately to make video your unfair advantage.
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