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- 🚗 Look For The Helpers
🚗 Look For The Helpers
🚙 The Latest Auto Updates and Hurricane Milton Relief
TOGETHER WITH
October (at least in Tennessee) is a great time to just be outside. I (Chris) have been reading Spider-Man comics at my family’s backyard campsite, and I recommend giving is a try.
It’s super-in-tents.
Check out today’s email for some industry and techy news from around the world, an invitation to join us for a webinar, and a lovely story featuring Florida dealers helping pick up pieces after Milton. It’s a great day to be alive, Friend.
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
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Today's Email
🌎 Global EV Surge, BMW's Warning, & BYD's Push
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🔋 Global EV Sales Surge: China's Leading the Charge
Global EV sales jumped 30.5% in September, with China taking the lead and Europe making a comeback. The U.S. lags behind with only a 4.3% increase as November’s election looms. Dealers, brace yourselves for a shifting market as the EV wave keeps building.
📉 BMW's Warning: Europe’s EV Ban Will Backfire
BMW’s CEO calls out Europe’s 2035 fossil fuel ban, warning it increases reliance on China’s battery supply chain. With global supply issues and pressure to go electric, Zipse suggests the ban might hurt European automakers. U.S. dealers, take note—battery sourcing could change your future inventory challenges.
📈 Tariffs Won’t Stop BYD's EV March
Despite looming tariffs, China’s BYD plans to flood Europe with affordable EVs, starting at just $27,000. BYD’s aggressive pricing could shake up not just Europe, but eventually the U.S. market too. Should we prepare for an EV onslaught? Even if it starts overseas.
Check out more on these and 5 more of today’s big headlines here. (Read time: 4 mins 41 secs)
Finding Your Shoppers Using Free TV
Free TV's ad share in early 2024 was 250% larger than Netflix and Amazon Prime combined, and 40% bigger than all premium streamers! As viewers flock to free or discounted TV, Free TV's popularity is soaring 📺.
Join us Wednesday, October 23, at 2PM for this ASOTU Edge Webinar with fullthrottle.ai. Paul J Daly, Kyle Mountsier, and Amol Waishampayan will dive into the rising trend of Free TV and why advertisers need to embrace it.
Learn:
What Free TV is & why it’s booming
Free TV’s user demographics
How Free TV fits into a first-party data strategy
Join us next week for a one of a kind webinar! Register now.
🛟 Hurricane Milton Relief From FADA
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In the aftermath of Hurricane Milton, the Florida Automobile Dealers Charitable Foundation (FADCF) has stepped up once again to provide critical support to dealership employees across the state. Established in 2004 after Hurricane Charley, the foundation was created with a singular purpose: to assist dealership employees during and after natural disasters.
What makes the FADCF truly special is that every single dollar goes directly to those in need—no administrative fees, no overhead. Dealer Principals and Management can submit applications for up to $500 per employee to cover emergency needs like food, clothing, and shelter. It’s a swift, no-nonsense way to ensure that employees facing hardship receive immediate help.
FADCF’s support embodies the heart of the dealership community, offering a lifeline to employees when it matters most. As they recently shared, “Our hearts go out to all of our dealers throughout Florida,” echoing their unwavering commitment to helping the industry rebuild, one dealership at a time.
FADA / FADCF
AROUND THE ASOTU-VERSE
🗓️ Coming Soon
🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.
⚜️ January 23-26th, 2025 — NADA Show in New Orleans.
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.
🎬 More Than Cars: Episode 4
Join us for the premiere of our latest episode of More Than Cars on November 13th at 1:00pm EST featuring the incredible team at Mohawk Chevrolet!
🥊 Quick Hits: Joker, Cold Dinner, and Amputation.
Folie a d’oh! The Joker sequel is expected to lose between $150 to 200M after bombing at the box office. 🎥
JetBlue announced they will be 86ing hot meals for everyone except first class passengers. 🎩
Yale researchers developed a soft robot that can amputate its limbs like a gecko, aiding survival in dangerous terrain. It’s useful for search and rescue. 🦎
🔁 Today in History: Hornets, El Camino, and Crazy
1950: The Hudson Hornet debuts. 🐝
1958: Chevrolet releases the El Camino. 🛻
1961: Patsy Cline releases her cover of the Willie Nelson-penned song, “Crazy.” 🎤
Thanks for reading, friend! It’s a good day to have a good day, so go have one.
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