Recorded Wednesday, June 25, 2025
AI doesn’t have to mean disruption.
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About this session
In this follow-up to the conversations sparked at ASOTU CON, Luke Morris, Parts & Service Director at Earnhardt CDJR, and Scott Traylor of Mia, unpack what it actually looks like to integrate AI without overwhelming your people or blowing up your processes. From publishing internal newsletters to spotlight wins, to letting Mia handle the night shift, Luke shares exactly how AI became a trusted part of the team—not a threat to it.
We’ll dive into best practices for bringing AI into the store in a way that supports your people, preserves your processes, and actually boosts results. You’ll hear real stories, hard-won lessons, and tips you can act on today—like how Mia booked 40 test drives over a holiday weekend with zero staff in-store. If you’re looking for ways to make AI a calm, confident upgrade—not a culture shock—this is your after-hours blueprint.
Key Takeaways
-How to introduce AI without disrupting your team or store operations
-Best practices for getting employee buy-in on AI tools
-Real-world examples of AI boosting revenue and appointment volume
-Why copying AI’s behavior can improve your team’s performance
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