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ASOTU EDGE WEBINAR

Hey You Know Me, Yeah ChatGPT - ActivEngage Edge Webinar

Recorded Thursday, January 19, 2023

Join ActivEngage and ASOTU in a dynamic webinar to discover the power and cost of automation and how human connection is important in the automotive industry. Hear from experts as we learn more about the opportunities and pitfalls with AI like Chat GPT. We will also look at how human connection via messaging enhances conversion and is a differentiating factor from those who will chose to solely use bot-style services.

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About this session

Chat GPT

  • Misnomer of ‘chat’ in title

  • 3.0 to 3.5 to 4.0

  • OpenAI CEO Sam Altman has addressed rumors regarding GPT-4 — the company’s as yet unreleased language model and latest in the GPT-series that forms the foundation of AI chatbot ChatGPT — saying that “people are begging to be disappointed and they will be.”

  • Training - not connected to internet - sources include general public

  • Takes skill to use well (ex. Ad copy)

  • Called chat but much more used like a Copy.ai or Jasper for free

  • Education

  • Copywriting

  • Idea initiation or enhancement

Human Connected Messaging - where is the line?

  • Bot that everyone knows is a bot

  • Bot that almost feels human, but gets tripped up

  • Speeding the journey to an actual human interaction

Working with a human is a very popular option regardless of what you might hear

The moral of the story is: People are willing to digitally interact with the sales process, but in the end, people trust people. Human interaction in the process is irreplaceable.

Catch more sessions in the Edge Webinars archive.