🚗 Weekend Catch-Up

Good morning and happy Saturday, Friend!

We’ve got plenty to catch up on below (and an ASOTU CON article you can read here).

But hey, don’t let us do all the talking. Hit reply and tell us what you’re excited about this weekend. Projects? People? Pancakes? We’re here for it.

Keep Pushing Back,
-Paul, Kyle, Chris, and Kristi

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ICYMI

An Email About Those Emails

The Daily Pushback Email

Monday (July 28, 2025): EV Grief & GEO Optimism

Service struggles grow as EVs hit the lane—especially outside Tesla. Meanwhile, the SEO era might be fading fast. Welcome to GEO. Oh, and Joni Mitchell’s Blue set the mood.

Tuesday (July 29, 2025): Tariffs and Tenderness

Trade relief shifts the roadmap. Toyota bets on sedans. And the Chicken Wars prove something big: nostalgia still sells.

Wednesday (July 30, 2025): EVs Cool Off, Bey Heats Up

Used EV values dip, but Beyoncé’s Cowboy Carter tour delivers a masterclass in bold execution.

Thursday (July 31, 2025): Service Drives the Future

Hybrids win. Agentic AI rises. And Rohrman Toyota proves service culture isn’t just shop talk—it’s community in motion.

Friday (August 1, 2025): Marathons, Markets & Momentum

Ford’s tariff bill hits $3B. Fleet EV adoption jumps. Study Mode gets Socratic. And your parts counter? There’s a robot for that now.

PODCASTS

Auto Collabs

Tina Cuatto (DealerOn) joins the crew to talk real vendor communication, AI pressure, and why clarity beats hype. Also: one legendary after-party story.

Check it out on YouTube, Spotify, Apple.

Unscripted

Out-of-state registration is still a mess. Will from Proctor and David from DealerDMV share how they’re fixing it without more paperwork.

Learn more about DLRdmv at https://www.dlrdmv.com/

AROUND THE ASOTU-VERSE

We were tired of the tired takes about dealers. So, we made More Than Cars to show the world what it actually looks like behind the scenes.

Episode 4 takes us inside Mohawk Chevrolet, where a competitive spirit and people-first leadership are turning rookies into rockstars.

Check out the full episode, or binge the whole season here.

SOMETHING FUN

America's AI Agenda Is Here

The White House dropped a national AI agenda (yes, with actual funding + rules), Google launched a DIY app builder called Opal, and we’ve got tools to help your team move faster right now—even without dev chops.

Also: What’s “vibe coding”? Why is Gen Z redefining luxury? And who should you train first when federal AI funds show up?

We break it all down in this week’s Autoindustry.ai email.
Takes 5 minutes.

Give it a look here. It might just shift your whole strategy.

Quick Hits

• Radioactive rhino horns fight poachers. 🦏 

• Radioactive Wasps found around a South Carolina power plant. 🐝 

• And Robotic bunnies (sorry, not radioactive) are fighting invasive pythons in FL. 🐇 

Enjoy the weekend, Friend!