🚗 Overcoming Obstacles

TOGETHER WITH

We’ve got another full day of NADA fun planned, Friend!

We’ll be running around the show floor, chatting with industry pros and exploring all the innovative programs, platforms, and products that dealers have been looking forward to most.

Though we may be sprinting from one place to another, we’re never too busy to say “hey,” so don’t hesitate to stop us. We love connecting with our community!

Keep Pushing Back,
-The ASOTU Crew

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ICYMI

The Week That Was

The Daily Pushback Email

• On Monday, we dove into key market updates like used-car prices holding steady despite EV depreciation, Hyundai catching Tesla in EV sales, and Volkswagen and Rivian exploring a potential partnership to share resources. Plus, we explored how Bitcoin and blockchain are shaping the auto world. ⛓️
   

• Then, on Tuesday, we explored the potential industry ripple effects of Trump’s proposed tariffs and the fallout from Canada’s federal EV rebate freeze. Meanwhile, Honda and Ford faced regulatory heat over their advanced tech, and Scout Motors stood firm in a legal battle defending its direct-to-consumer sales model. ⚖️
   

• Wednesday, we kicked things off with executive orders from President Trump reshaping trade and energy policies, Stellantis navigating tariff challenges, and Canoo filing for bankruptcy. Then we shared a guide for leveraging social media at NADA to make your online presence shine. 🌟
   

• On Thursday, we fought through weather disruptions to join the action at the NADA Show in New Orleans, but we made it! The day’s highlights also included Sony Honda’s direct sales clash with dealers, Edmunds’ 2025 award-winning models, and Tesla’s aggressive Model Y price cuts shaking up the EV market. Plus, we spotlighted Hunter Automotive Group’s impactful partnership with Habitat for Humanity. 🏡
   

• Friday On Friday, we celebrated the kickoff of NADA 2025 with insights from the J.D. Power Auto Summit, where experts unpacked industry trends and challenges like EV adoption, late-model inventory, and profitability shifts. 📊

TOGETHER WITH COMPLYAUTO

Revolutionize Your Deals

Say goodbye to manual checks and hello to DealCheck AI—the game-changing tool from ComplyAuto that’s transforming sales and F&I processes in dealerships everywhere.

Why Dealers Love It:

• Lightning-Fast Reviews: Go from 30 minutes to 60 seconds per deal.

• Big Savings: Cut $3,600+ annually and reclaim hundreds of hours.

• Flawless Compliance: Slash unfunded deals by 90% and eliminate costly errors.

• Team Efficiency: Free up F&I managers and let salespeople focus on selling.

With DealCheck AI, you’ll save time, protect profits, and keep your dealership ahead of the curve. It’s compliance made effortless—because flawless deals shouldn’t take hours.

Schedule a demo at NADA to discover how DealCheck AI can transform your dealership!

PODCASTS

The Dealer Playbook

Day 1 of NADA was anything but smooth. Delayed shipments? Check. Stranded attendees? Double-check. A city caught off guard by unexpected weather? You bet. But if there’s one thing this industry knows, it’s how to adapt, pivot, and keep the momentum going.

In this episode of The Dealer Playbook, Michael Cirillo unpacks all the chaos, camaraderie, and creativity that turned a rocky start into a triumphant first day. Watch the full replay now!

Auto Collabs

In this must-listen episode of Auto Collabs, we’re blending tech talk with a touch of European flair. Ted Rubin, CEO and Founder of ActivEngage, joins the crew to explore AI’s growing role in automotive retail and why the human element still reigns supreme.

From sommelier adventures in France and Italy to deep dives into dealership dynamics, Ted shares how both wine and car sales hinge on nuance, timing, and a personal touch AI can’t replicate.

Check it out on YouTube, Spotify or, Apple.

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

📝 January 30th — Public Policy Day with WANADA and the Washington, D.C. Auto Show.

🦀 May 13-16th — ASOTU CON in Baltimore, Maryland. Get the app!

SOMETHING FUN

❄️ The Winter Hero NADA Needed

As NADA attendees wrestled with snowstorm headaches, Genesis unveiled a winter-ready masterpiece that could’ve saved the day.

Debuting at the World Economic Forum in Davos, Switzerland, the GV60 Mountain Intervention Vehicle Concept swaps wheels for massive snow tracks, proving that even electric crossovers can handle extreme terrain.

This one-off GV60 isn’t just rugged—it’s also brilliantly functional. Outfitted with carbon fiber fender flares, skid plates, and a roof rack-mounted light bar, it’s built for Alpine rescues, complete with medical supplies and sport seats in the cabin. Its vehicle-to-load system powers auxiliary devices, making it as useful in emergencies as it is Instagram-worthy.

While not bound for production, the GV60 concept shows Genesis’s bold commitment to electrification in any climate. If only a fleet of these had been on hand during NADA’s snowstorm debacle—no road (or lack thereof) could’ve stopped them.

Quick Hits

• A small Texas city has been chosen as the location for the first data center that’s part of the up to $500B dollar Stargate venture. 🤠

• Boeing expects a $4B loss in Q4 after experiencing a chaotic end to 2024. ✈️

• SZA has been tapped to join Kendrick Lamar as a guest for the Super Bowl halftime performance. 🎤