- ASOTU Daily Pushback
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- 🚗 NOLA or Bust
🚗 NOLA or Bust
🚙 Top Auto Headlines, Unlocking Success, and Helping Hands at Habitat for Humanity
TOGETHER WITH
Well, Friend, we spoke too soon.
Turns out, that winter weather that we hoped would be cooperative was not, in fact, cooperative. AT ALL.
If you’ve been following along with us on our socials, you’ll know that many of us are experiencing travel disruptions to the NADA Show. But we’re pivoting and adapting like it ain’t no thang, so suck it snow!
The auto industry cannot be stopped, and neither can we.
Keep Pushing Back,
-The ASOTU Crew
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Challenging Sony Honda, Edmund Awards, and Model Y Discounts
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🛑 Direct Sales Battle Heats Up
Sony Honda Mobility’s Afeela EVs are bypassing dealers, but NADA isn’t backing down. With legal battles brewing and California already clashing with VW-backed Scout Motors, the franchise vs. direct sales war is escalating fast.
🏆 Edmunds’ 2025 Award Winners
The Honda Civic Hybrid leads the pack with its 49 mpg and perfect balance of fun and practicality. Toyota’s Grand Highlander, Tesla’s Model 3, and Rivian’s R1T also dominate their categories. These picks are must-know for dealers tracking what’s hot this year.
✂️ Tesla’s Model Y Discount Blitz
Prices plummet below $40K on inventory units, thanks to the $7,500 tax credit. With the Juniper refresh around the corner, Tesla’s aggressive pricing could set new EV benchmarks and shake up dealership strategies.
Read the Full Digest
Get the full scoop on these stories and more. Dive into the latest trends shaping the auto industry—read here!
🔑 Unlocking Dealer Success in 2025
As the automotive industry charges into 2025, Cox Automotive is setting the stage at NADA with expert insights and game-changing strategies to help dealers thrive in a market buzzing with optimism.
Senior Leaders Jade Terreberry and Derek Hansen are ready to share actionable advice on key topics that matter most:
Optimizing Operations: With SAAR nearing 16M, efficiency is everything.
Centralizing Inventory: Streamlined management for better ROI.
Enhancing Appraisals: Accuracy that builds trust—and business.
Embracing Omnichannel Tools: Meeting today’s consumer demands.
And that’s not all. With exclusive insights from Cox Automotive’s 15th Annual Car Buyer Journey Study, you’ll discover how omnichannel solutions and AI can elevate your dealership’s game in 2025.
Make NADA your launchpad for success. Be the first to explore Cox Automotive’s latest innovations and see how they’re paving the way for dealers to capture more market share and drive profitability—book your demo today!
Highlighting Dealers Making a Difference: Hunter Automotive Group and Habitat for Humanity
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At ASOTU, we believe in celebrating dealers who go beyond the showroom to make a lasting impact on their communities. One standout example is Hunter Automotive Group in Fletcher, N.C., whose commitment to giving back started during the Great Recession.
In 2009, as the economy faltered, Hunter Automotive thrived and decided to share its success. The group funded and built a Habitat for Humanity home—“The House That Hunter Built”—the first corporate-sponsored Habitat home in Henderson County. Employees rallied together, raising money and wielding tools to bring the project to life.
This initiative sparked the creation of the Hunter Hometown Foundation, which has donated over $2 million to local causes in just six years. Most recently, the foundation provided grants to rebuild communities affected by Hurricane Helene, while also assisting employees who lost their homes.
For Hunter Automotive, philanthropy isn’t a box to check—it’s a cornerstone of their identity. 👏
AROUND THE ASOTU-VERSE
🗓️ Coming Soon
📝 January 30th — Public Policy Day with WANADA and the Washington, D.C. Auto Show.
🦀 May 13-16th — ASOTU CON in Baltimore, Maryland.
🥊 Quick Hits
Grab your Sharpies. President Trump signed an executive order Monday changing the name of the Gulf of Mexico to the Gulf of America. 🗺️
Leaders of OpenAI, Oracle and SoftBank outlined a $500B plan to build out U.S. artificial intelligence infrastructure at the White House on Tuesday. 🤖
Netflix announced its latest price adjustments, raising rates across all U.S. subscription tiers. 📺
🔁 Today in History
1964: The 24th Amendment to the United States Constitution is ratified prohibiting the use of poll taxes in national elections. 🇺🇸
1986: The Rock and Roll Hall of Fame inducts its first members: Little Richard, Chuck Berry, James Brown, Ray Charles, Sam Cooke, Fats Domino, The Everly Brothers, Buddy Holly, Jerry Lee Lewis and Elvis Presley. 🎸
1997: Madeleine Albright becomes the first woman to serve as United States Secretary of State. 👩💼
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