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🚗 Second Helpings
🚙 Rewind Time, EV Power for Life, and Macy's Parade
TOGETHER WITH
It’s Saturday after Thanksgiving, and we hope your fridge is still a treasure trove of leftovers, Friend!
Whether you’re crafting the perfect turkey sandwich or just basking in the post-feast glow, remember: sometimes the best things are the ones you savor.
Now, go conquer your day—or your couch. Both count as wins today.
Keep Pushing Back,
-Paul, Kyle, Chris, and Kristi
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Your Weekly Catch-Up
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The Daily Pushback Email
On Monday, we kicked off the week with the FCC’s approval of C-V2X technology for safer roads, Hyundai and GM hinting at a truck partnership, and Kia warning against cutting EV tax credits. Plus, our Force Marketing webinar demonstrates how streaming ads can lead to major sales success. 💪
Then, on Tuesday, Tesla and Rivian squashed their legal squabble, Nissan offered buyouts to stabilize profits, and Toyota teased a Celica comeback, igniting hybrid and nostalgia buzz. We also highlight Gettel Automotive Group’s $10K donation to Beds 4 Kids, supporting sweet dreams for hundreds of children. 🛌
On Wednesday, Volkswagen announced plant closures in Germany amid strikes and board pay cuts, EV sales hit record highs with better incentives, and Rivian secured $6.6B for its Georgia plant. Meanwhile, Walser Automotive Group kept its Turkey Drop tradition alive, gifting turkeys to every employee as a token of gratitude. 🦃
Thursday was Thanksgiving, and we showcase West Herr Automotive who spread holiday cheer by donating $100K in turkeys and 5,000 food bags to 45 community organizations. 💗
On Black Friday, we chat about Trump’s tariff plans which are stirred up concerns about higher prices and supply chain challenges, while BYD slashed EV prices and Porsche stuck with combustion engines. Plus, Capitol Subaru granted a magical wish for a six-year-old battling leukemia. 🦄
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Using the power of the sun, customers have confidence knowing they are reducing carbon emissions and lowering their electricity costs while powering their home or charging their electric vehicles.
Renew’s EV Power for Life system provides dependable energy, offering a lasting enhancement for the future.
When it comes to a more sustainable and affordable future, look no further than Renew Energy. Get a personalized quote today!
PODCASTS
ASOTU Edge Webinar
Miss the live session? No problem!
Catch the replay of our exclusive webinar with Subi Ghosh, Drew Diehl, and Sarah West from Stream Companies to get expert insights on:
Evaluating campaign performance
Spotting opportunities to optimize
Staying ahead of emerging advertising trends
The Automotive Troublemaker
This week, we talk about how Hyundai and Amazon’s online retail platform could enter its next phase in January, how Wall Street investors are still bullish on auto loans and how this week has signaled a new level of danger for drivers.
AROUND THE ASOTU-VERSE
🗓️ Coming Soon
🍾 Thursday, December 18th — ASOTU’s Year End Extravaganza (deets coming soon!)
⚜️ January 23-26th, 2025 — NADA Show in New Orleans
Psst…
Are you planning a party for NADA and want more people to know?
Are you looking for a party at NADA?
OR, would you like to party with ASOTU at NADA?
Check out NADAParties.com
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland
SOMETHING FUN
Macy’s, Inc.
This year marks 100 years since the very Macy’s Thanksgiving Day parade. Well, sort of.
You see, the very first parade wasn’t even about Thanksgiving at first. Launched on November 27, 1924, it was originally dubbed the Macy’s Christmas Parade.
Inspired by European immigrants' parade traditions, it was a six-mile route around Harlem featured floats, clowns, and animals from the Central Park Zoo—yes, actual lions and elephants.
The department store officially changed the name in 1927, allowing the event to serve as more of a kick-off to the holiday shopping season.
Other than the parade paused from 1942 to 1944 due to WWII, Santa’s sleigh has closed every show since its debut.
Macy’s, Inc. / First Santa Float, 1924
Macy’s wasn’t the first. Gimbels in Philadelphia beat Macy’s to the Thanksgiving parade idea in 1920.
Felix the Cat originally strutted on stilts. Helium balloons didn’t debut until a year later.
In the early years, balloons were often released after the parade. They contained a return address on them and whoever found the balloon could return the balloon for a prize from Macy’s. The tradition ultimately ended when one loose balloon became entangled in the propeller of a small plane, nearly taking it down.
Santa’s always the star. From the start, Santa Claus has closed the parade in his sleigh. His float is now 60 feet long,
Around 50M viewers tune in to watch the parade on TV each year. About 3.5M brave the brisk streets of Manhattan to see it in person.
What’s it cost? Macy’s keeps that under wraps, calling it a “gift to the city” (but, experts estimate it costing upwards of $13M this year alone).
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