🚗 Death and Tax (Breaks?)

TOGETHER WITH

This week, we will celebrate Thankful-Thursday, and then, of course, Black-Friday.

Of course, both are opportunities to feast and make festive, so we’re making festive on Black Friday with a special little treat for folks signed up for ASOTU CON updates.

(No spoilers, but you should sign up at ASOTUCON.com before you find yourself on Sad-Saturday with everybody else who missed out.)

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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Today's Email

• 🗓️ Coming Soon

• 📱 C-V2X, Tax Credit Chaos, and Tesla Fumbles

• 🔗 Connecting Cars and Customers with Advanced Str …

• 🥊 Quick Hits: AI, Movies, and Hackers

• 🔁 Today in History: Million, Mystery, and Kennedy

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

🥳  November 29th, 2024 — ASOTU CON Black Friday Ticket Event. Sign up now to get your discount code on Black Friday!

🍾 Thursday, December 18: ASOTU’s Year End Extravaganza! Details are on the way!

⚜️ January 23-26th, 2025 — NADA Show in New Orleans.

• Psst…

  • Are you planning a party for NADA and want more people to know?

  • Are you looking for a party at NADA?

  • OR, would you like to party with ASOTU at NADA?

    • Check out NADAParties.com 

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.

BUSINESS

📱 C-V2X, Tax Credit Chaos, and Tesla Fumbles

The FCC’s approval of C-V2X technology promises safer roads by enabling vehicles, cyclists, and pedestrians to communicate through cellular networks.

Meanwhile, Hyundai and GM’s rumored truck partnership has everyone wondering if this unlikely duo can succeed where so many automaker alliances have failed.

On the EV front, Kia is slamming plans to kill tax credits, warning that such a move would disrupt jobs, investments, and the industry’s trajectory.

President-elect Trump’s rollback of emissions standards has automakers pleading for stability, arguing that constant policy changes only create chaos.

Honda is grappling with an EV identity crisis, relying on GM tech while pouring billions into its own platform.

Northvolt’s bankruptcy highlights the harsh realities of the battery business.

As for Tesla, a bungled Supercharger rollout for Nissan and the debut of its parking feature in Europe prove even EV royalty isn’t immune to missteps. The auto world never rests.

Check out more on each of these stories in our daily digest.

TOGETHER WITH FORCE MARKETING

🔗 Connecting Cars and Customers with Advanced Streaming Media Solutions

If you skipped out on the latest ASOTU EDGE webinar, don’t worry—we’ve got you covered. And honestly, you’re going to want to make time for this one. Why? Because it’s not just another boring slideshow. It’s a masterclass in marketing innovation featuring Cody Tomczyk, Senior VP at Force Marketing, and Dane Tocco, Senior Director of Marketing at Lithia Motors, Inc.

They teamed up to introduce DRIVE, a platform that connects advanced streaming media and audio solutions directly to the auto retail space. Translation? It’s a marketing revolution that takes customers from their favorite Netflix binge to your showroom floor with precision and style.

Here’s what went down:

• 🚀 Full Audience Funnel Strategies: Cody and Dane showed how to align your dealership’s messaging with audience behavior to create personalized marketing magic.

• 📺 Omni-Channel Deployment That Works: They broke down integrating CTV, audio, and online video in ways that actually drive sales—not just clicks.

• 🏆 Dealer Success Stories: Real-life examples of how DRIVE turned streaming ads into showroom visits, leads, and vehicle sales.

• 📊 Next-Level Attribution: Learn how to measure what actually matters (hint: it’s not clicks) and connect your streaming efforts to dealership ROI.

Why Watch the Replay?

Because your marketing deserves to live in the 21st century. If you’re still stuck in “postcard mailer” mode—or even worse, the dreaded “set-it-and-forget-it” ad strategy—this webinar will open your eyes to what’s possible when you embrace the power of streaming.

Plus, if you’ve been wondering how to handle the “Hulu versus Amazon versus All the Other Platforms” puzzle, DRIVE makes it simple: find your audience first, then meet them wherever they are.

Pro Tip:

Don’t just watch the webinar—explore Force Marketing and their DRIVE platform. These folks are changing the game, and your dealership could be next.

👉 Watch the Replay Now

Because let’s face it: your competition might already have.

🥊 Quick Hits: AI, Movies, and Hackers

• Amazon to invest another $4B in Anthropic, OpenAI’s biggest rival. 🤖 

• Box Office: “Wicked” makes huge $19.2M in previews, “Gladiator II” has $6.5M. 🎥 

• Microsoft president asks Trump to “push harder” against Russian hacks. 💻️ 

🔁 Today in History: Million, Mystery, and Kennedy

• 1949: The 1,000,000th Cadillac. 🥳 

• 1952: Agatha Christie's murder-mystery play The Mousetrap opens at the Ambassadors Theatre in London's West End after a premiere in Nottingham, UK. It will become the longest continuously running play in history. 🎭️ 

• 1963: State funeral of John F. Kennedy; after lying in state at the United States Capitol, a Requiem Mass takes place at Cathedral of St. Matthew the Apostle and the President is buried at Arlington National Cemetery. 🇺🇸 

Thanks for reading, friend! Almost Thanksgiving. If you’re a weirdo (like me, Chris) send me a picture of your already-set-up Christmas Tree.