MTC Episode 4: Mohawk Chevrolet

Former athletes take an unconventional leadership approach to turn raw talent into champions.

Owner Andrew Guelcher has built a remarkable team, with the help of Assistant GM Kaitlin Gattuso Duncan at the one and only Mohawk Chevrolet just outside Schenectady, NY.

We hear firsthand the story behind Mohawk’s unique marketing efforts with Nathanael Greklek and learn about “The Dealership” mockumentary, and talk with its star Grace Kerber, chronicling her rise to TikTok stardom.

There’s competition, trick shots and we take some time to visit the back of the house, learning from service advisor Alyssa Corbett and how they ensure transparency with technology.

Mohawk Chevrolet showed us that a competitive team-building atmosphere can take people new to retail auto and turn them into all-stars.

Thanks to our friends at UVeye for helping to make this episode possible. Learn more about UVeye at: https://www.uveye.com/

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🍿 Watch more of the ground breaking docu-series “More Than Cars” here.