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- 🚗 Lithium and Harrison Ford
🚗 Lithium and Harrison Ford
🚙 News, Data, and Some Info-tainment
TOGETHER WITH
We looked it up. Wednesday gets its name from an Old English word meaning “Day of Odin.” Today, we are all Vikings. Live it up.
We’ve got news, including some details about the big chunk of Lithium sleeping under Arkansas. Then we researched the question, “Why do we feel all the rate increases, and none of the rate cuts?” Finally, we will drop one last invite for our webinar today. Check out the link toward the end of today’s email.
Grab your ax, and…
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
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Today's Email
📖 Stories: Blade Runner, Gas Power, and Lithium Mines
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🤖 Musk’s AI Mess: Lawsuits & Legal Scrutiny
Tesla’s Blade Runner-themed event is facing a lawsuit for using AI-generated images without permission. Dealers should keep an eye on how AI copyright issues might impact future marketing efforts.
💥 Stellantis’ Gas Car Conundrum
Facing hefty emissions fines, Stellantis is cutting back gas car production—but EV sales aren’t booming either. Auto dealers may need to brace for more shifts in inventory.
⛏️ Arkansas’ Lithium Jackpot
Arkansas might hold up to 19 million tons of lithium—enough to power millions of EVs. ExxonMobil’s drilling expertise is helping tap this new resource, and dealers should be prepared for a surge in EV-related products.
Check out the full digest at Daily.ASOTU.com
How Better Quality Leads Boosted Sales for Fitzgerald Auto Mall Frederick
By switching to Upstart’s connected online to in-store digital retail platform, Fitzgerald Auto Mall Frederick saw a 45% increase in CTA clicks and a conversion rate boost from 21% to 26%.
The result? More closed deals.
They nearly doubled their sales in one month.
“Upstart simplifies the sales process, showing customers exactly what steps they need to take,” said Madison Cantello, Internet Sales Manager at Fitzgerald Auto Mall Frederick.
Found out how they did it here.
🎩 U.S. Economy: High Interest Rates, Stocks Wobble, and Gold Soars
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Stocks are under pressure as rising bond yields push the Dow and S&P 500 down, while gold hits $2,700 per ounce as investors seek stability. Mortgage rates remain high, with the 30-year fixed sitting at 6.64%. Despite the Fed's rate cuts, economic strength is keeping borrowing costs elevated. Gold is entering a bullish phase, and mortgage relief is coming slowly. Get ready for more market twists as the Fed cautiously eases rates.
Read more here!
AROUND THE ASOTU-VERSE
🎓 Webinar Today!
Click to RSVP
🎬 Join Us Nov 13th For More Than Cars @ Mohawk
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🗓️ Coming Soon
🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.
⚜️ January 23-26th, 2025 — NADA Show in New Orleans.
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.
🥊 Quick Hits
The IRS announced higher federal tax brackets for 2025 to adjust for inflation. 💰
Nearly 4 in 10 parents expect to take on more debt than usual buying gifts for the holidays this year. 💳
Samsara Inc. launched its AI-powered Drowsiness Detection feature for drivers globally. 🥱
🔁 Today in History
1819: The first ship sails through the Erie Canal from Rome, New York to Utica, New York. 🚢
1915: The first national horseshoe throwing championship is held in Iowa. 🧲
2007: Nissan announces return of the GT-R. ⏪️
Thanks for reading, friend! We can’t wait for our webinar this afternoon to unpack everything you need to know about advertising on free TV. See you there!
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