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🚙 Building the Future, Hyundai Hydrogen, and French Fry Diesel
TOGETHER WITH
Hey, the year is going to end—no two ways about it.
But, we can decide if it ends with a bang or a whimper.
ASOTU chooses “Bang.”
Join us for the Year End Extravaganza on Thursday!
Keep Pushing Back,
-Paul, Kyle, Chris & Kristi
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Today's Email
ASOTU’S YEAR END EXTRAVAGANZA
🎄 Two Days!
Join us Thursday, December 19th, for our 4th Annual Year End Extravaganza
Think of it as the perfect blend of celebration, reflection, and a few surprises you didn’t see coming (we’re looking at you, overly enthusiastic industry predictions).
📈 Batteries, Holograms, and Hydrogen
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The Manheim Index finally ticked upward, but don’t pop the champagne—dealers aren’t thrilled with pricier wholesale cars.
Meanwhile, Ford and EVgo scored billions in federal loans, while VW scrambles to stay relevant in China with budget-friendly EVs.
Hyundai’s betting on hydrogen trucks in Georgia, though scaling hydrogen infrastructure could be a logistical nightmare.
BMW’s turning cooking oil into diesel fuel, GM wants to beam holograms into your eyeballs (seriously), and Tesla is losing ground as Hyundai and GM surge in the EV market.
Inflation nudged up, led by housing costs, but at least energy prices are still cooling.
Read the full scoop on these stories here.
Countdown to NADA Show 2025
The NADA Show in New Orleans (Jan. 23-26) is just five weeks away! Here’s why you need to be there:
5 Spotlight Series covering the latest industry trends.
4 Days of Nonstop Networking with industry pros and innovators.
3 Days to Explore the Expo—where cutting-edge tech and tools await.
2 Super Sessions packed with insights from top leaders.
1 Incredible Event in the heart of Louisiana.
Who Should Attend?
From sales and service to HR and finance, NADA Show 2025 has something for everyone. Bring your team and see how every department can gain fresh strategies, actionable takeaways, and connections that drive success.
Don’t miss your chance to be part of the Auto Industry Event of the Year. Register now!
🔧 Building Futures One Wrench at a Time
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San Marcos Toyota in Texas is encouraging local high school students to consider well-paying careers as auto techs—and they’re having a blast doing it.
With skilled technicians in high demand, Service Director Sean Moore saw an opportunity to address the challenge by creating a program that inspires students and builds future talent.
“This is the long game,” Moore said. “We’re getting into the schools, showing kids how exciting this field is, and giving them a head start in building their future.”
The program, running strong for 18 months, partners with San Marcos and New Braunfels High Schools to give students hands-on shop experience. For those ready to hit the next gear, the Toyota T-TEN program at Austin Community College provides advanced training and opens doors to careers with Toyota and Lexus.
It’s giving students real-world experience, showing them what’s possible, and helping them take the wheel on their futures while also filing a critical need in the industry—a true win all around.
AROUND THE ASOTU-VERSE
🗓️ Coming Soon
⚜️ January 23-26th, 2025 — NADA Show in New Orleans
Psst…
Are you planning a party for NADA and want more people to know?
Are you looking for a party at NADA?
OR, would you like to party with ASOTU at NADA?
Check out NADAParties.com
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland
🥊 Quick Hits
Early aughts TV sitcom “Malcom in the Middle” is getting a Disney+ reboot. 📺
We still don’t know why a large number of mysterious drones have been flying over parts of the East Coast in recent weeks. 🤨
The DC Circuit Court of Appeals rejected a pause on the ban of TikTok, meaning that on January 19th, the app will no longer be available for download. Without updates, it will eventually stop functioning. 🚫
🔁 Today in History
1791: NYC traffic regulation creates the first one-way street. ➡️
1843: Henry Cole, founder of London's V&A Museum, commissions the printing of the first Christmas card. 💌
1903: Piloted by Orville Wright in Kitty Hawk, North Carolina, the Wright brothers make the first sustained motorized aircraft flight. 🛫
Thanks for reading, friend! We’re officially one week away from Christmas Eve, and two weeks away from New Year’s Eve—hit us up and let us know how you’ll be spending your holidays!
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