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BUSINESS

👩‍⚖️ Hertz’s Purge, Scout’s Lawsuit, and NIO’s Success

Hertz’ EV Purge: Buy or Bye-Bye?
Hertz is selling off its EV fleet, offering renters deals on Teslas and Bolts. High repair costs and lower-than-expected demand forced the rental giant to scale back on electrification. This shift highlights challenges in EV profitability for fleet operators.

Dealers vs. VW: Scout’s Honor?
California dealers are challenging VW’s Scout brand for bypassing franchise laws with direct-to-consumer sales. Dealers argue the move threatens jobs and consumer protections, while VW claims it supports customer-first innovation. The legal battle could redefine how manufacturers approach sales models in key markets.

NIO Onvo L60: EV Sales Surge
China’s NIO Onvo L60 is disrupting the EV market with 20,000 units sold in 100 days. Priced at $21K, it’s undercutting rivals like Tesla’s Model Y while proving efficient in cold-weather tests. With plans to double production, NIO’s momentum is undeniable.

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DATA & INSIGHT

📈 Webinar Recap: Data-Driven Strategies for Scalable Service-to-Sales Processes

Transforming a service drive into a consistent sales machine sounds like a lofty goal—until you hear how Steven Foster, GSM at Chapman BMW Chandler, and automotiveMastermind Regional Group Manager Wendy Engelhardt made it a reality. On December 18th, ASOTU teamed up with automotiveMastermind to spotlight the secrets behind Chapman BMW Chandler's success, turning a once-overlooked area into a 35-45 sales-per-month powerhouse.

Steven kicked things off by sharing his vision of an “upgrade center,” a space where service customers are invited to explore trade-in opportunities without the dreaded four-hour sales grind. Forget donut bribery; this is about genuine value, backed by predictive analytics. Wendy outlined how automotiveMastermind’s data solutions pinpoint high-value opportunities, breaking down silos between service and sales teams.

Highlights from the Discussion Included:

• Innovative Problem-Solving: Chapman faced classic service-sales friction. The solution? A dedicated space and staff embedded within the service department to create seamless, conversational customer experiences.

• Smart Data, Smarter Conversations: automotiveMastermind’s tools forecast customer readiness, from behavior prediction scores to service history insights. Knowing who’s likely to buy—and why—helped the team craft personalized, low-pressure pitches.

• Real ROI: Turning negative equity challenges into win-win scenarios isn’t magic; it’s methodology. Steven and Wendy demonstrated how a collaborative, data-driven culture pays off.

The secret sauce isn’t just data—it’s how you use it. Want to cut six years off your learning curve? Steven’s advice: build trust, implement scalable processes, and lean into tools like Mastermind from automotiveMastermind for game-changing results.

Missed the webinar? No worries. Catch the full recording here and start rethinking your service drive today. After all, why let untapped potential stay untapped?

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

⚜️ January 23-26th, 2025 — NADA Show in New Orleans

• Psst…

  • Are you planning a party for NADA and want more people to know?

  • Are you looking for a party at NADA?

  • OR, would you like to party with ASOTU at NADA?

    • Check out NADAParties.com 

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland

🥊 Quick Hits: Birds, Claims, and The Bat

• Bird Flu has mutated in humans leading to greater concern of transmission. 🐔 

• Recurring unemployment claims have hit a three-year high. 📈 

• “The Batman 2” has been pushed back to a 2027 release. 🦇 

🔁 Today in History: USSR, Flint, and California

• 1922: The Union of Soviet Socialist Republics (USSR) is formed. 🪖 

• 1936: The Flint sit-down strike hits General Motors. 🪧 

• 1940: California’s first freeway opens. 🏎️ 

Thank you for reading, friend. There is a lot of news out there and we’re honored you took time to read what we’ve been reading. Enjoy and let us know what you’re seeing in your world.