This website uses cookies

Read our Privacy policy and Terms of use for more information.

TOGETHER WITH:

Howdy, Fam!

Resiliency often gets sold as toughing out a bad quarter.

The better version looks a lot more like paying attention: noticing what the market's already telling you and moving before it becomes obvious to everyone else.

In today's email:

  • Mark Miller Subaru launches Promise Path, letting shoppers handle the whole purchase online while a specialist stays on call

  • Google's $10M purchase of Spirit Airlines' internal data hits a legal challenge from the airline's former employees

  • Walmart's fast-charging network hits 100 stations across 20 states, tied straight into its loyalty app

Keep Pushing Back,
โ€”Chris with Paul, Kyle & Kristi

Reading time: 4 min and 11 sec
First-time reader? Subscribe Here!

Mark Miller Subaru Takes a Page From Carvana's Playbook

Mark Miller Subaru is taking the Carvana playbook somewhere it hasnโ€™t traditionally lived: inside the franchise dealership.

Over the weekend, the Salt Lake City-area Subaru retailer launched Promise Path, a purchase process built around GM Chris Hudsonโ€™s pitch: โ€œSkip the salesperson. Keep the dealership.โ€

Customers can lock in pricing, value a trade, arrange financing, choose protection products, and schedule delivery online. At any point, they can pull in a noncommissioned specialist who picks up exactly where they left off.

Carvana proved years ago that plenty of buyers want to purchase a vehicle with less friction and less human interaction. Mark Miller is applying that same idea inside a franchise store while keeping the dealership and its people available whenever the customer wants them.

Mark Miller Subaru

Meet Your New Long-Term Customer

A customer who buys once is valuable. A customer who returns for service and their next vehicle can be worth much more.

CarRx helps dealerships create F&I value today while giving customers useful ownership support that keeps the dealership part of the relationship after delivery.

Google is Cashing In on Spirit's Collapse

Spirit Airlines stopped flying in May, and its corporate data went up for auction. Google won with a $10M bid.

The bounty includes 100M emails, 500M Microsoft Teams messages, and roughly 30M lines of code.

AI labs already mined the internet's public code to build strong coding agents. Private emails and internal chats teach a model something code never could: how people actually collaborate, negotiate, and run a business day to day.

A union representing 5,500 former Spirit employees is fighting the sale. Google says personal information will be scrubbed before delivery. The union argues the data keeps "referential integrity," meaning the links between records stay intact, which is exactly what makes it useful for training AI and exactly what could let anonymized employee data be pieced back together.

A judge is set to make a final ruling on the sale September 9th, but If Spirit has taught us anything, expect a delay.

The New Retail Amenity Is a 400 kW Charger

Walmart just opened its 100th company-owned fast-charging station, this one in Monument, Colorado, bringing its network to 20 states. Most locations have 8 to 16 stalls, and the chargers can push up to 400 kWโ€”fast enough to get someone in and out in about the time it takes to grab groceries.

Walmart already has one of the biggest captive audiences in retail: a store within 10 miles of roughly 90% of Americans, all of them showing up anyway for dinner supplies, prescriptions, and everything in between.

Drivers start and pay for their charging session right in the Walmart app, which means the phone's already out and open before anyone steps foot in the store. Walmart+ members get a discounted rate on top of it, tying the whole charging experience straight into Walmart's existing loyalty program.

EV Charging Stations / DCFC Tracker

Other retailers see the same opportunity. Wawa recently started rolling out charging stalls at its convenience stores, betting drivers will grab a hoagie while they wait. Costco's been running charging partnerships since 2024. Even Waffle House is wiring up across the southeast.

Everyone's chasing the same thing: the time a driver spends waiting around anyway. Whoever handles that well keeps the customer around a little longer, and a little longer usually means a little more spent.

Where The Rubber Meets The Road

Paul's own Wegmans story is worth sitting with too: two fast chargers installed out front, likely a $300K-$400K investment, quietly removed sometime later.

While adoption is growing, itโ€™s important to remember that not every retailer's charging bet has paid off, and infrastructure costs are high enough that this isn't guaranteed to work everywhere.

๐Ÿš˜ Car Stuff

  • Diesel prices are creating a back-to-school budget problem for districts that still run most of their buses on fuel. ๐ŸšŒ

  • Hyundai has sold more than 1M hybrids in North America, with a goal of hybrids making up half of its regional sales by 2030. ๐Ÿ“ˆ

  • Dealers, we donโ€™t ask for much. But, on behalf of everyone everywhere, we humbly request this be included in all customersโ€™ paperwork. ๐Ÿ™

๐Ÿ’ฐ Not Car Stuff

  • Lake Ontario just got pulled into the U.S.-Canada trade fight, with Trump ordering a federal name change to โ€œLake America.โ€ ๐Ÿ—บ๏ธ

  • Mail-in voting is facing another legal test as USPS implements new ballot-delivery rules ahead of the midterms. ๐Ÿ“ญ

  • A Himalayan glacier collapse is believed to have triggered Wednesdayโ€™s devastating flash floods in Nepal that washed away homes, roads, and bridges in seconds. ๐Ÿ‡ณ๐Ÿ‡ต

  • 1830: The first American-built steam locomotive, โ€œTom Thumb,โ€ races a horse-drawn car to prove its superiority. Due to mechanical problems, the horse wins. ๐Ÿด

  • 1907: The United Parcel Service (UPS) is founded by James E. Casey in Seattle, Washington. ๐Ÿ“ฆ

  • 1963: Martin Luther King Jr. delivers his "I Have a Dream" speech during the March on Washington for Jobs and Freedom at the Lincoln Memorial. ๐Ÿ•Š๏ธ

Thanks for reading, and cheers to National Red Wine Day!

giphy