- ASOTU Daily Pushback
- Posts
- 🚗 Another Day, Another Day
🚗 Another Day, Another Day
🚙 GM, Ford, Stellantis, and Transparency
TOGETHER WITH
People are always saying, “Another day, another dollar,” but some day you realize they’re all right. So, if we want to have an impact on a little more than our bank account, we’re gonna have to give a little more than our time. Right?
Today’s email has some news from around the automaker water cooler, data showing buyers prefer dealers to “for sale” signs in people’s yards, and some cool stuff going on at Curbee.
Enjoy and as always…
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
Was this email forwarded to you? Subscribe here!
Reading time: 3 min and 38 sec
Today's Email
🆕 GM Pushes, Ford Slashes, and Stallantis Closes Up Shop
giphy
🏈 GM's EV Profit Push: A Game-Changer for Dealerships
GM’s ambitious plans to turn a profit on EVs by the end of 2024 are big news for dealerships. With cheaper models like the Equinox EV and government incentives, GM’s push could bring more foot traffic to your lot as customers seek affordable electric options.
⚡ Ford’s Mach-E Price Drop: More Accessible, More Sales?
Ford’s price cut on the 2025 Mustang Mach-E could open the door to new customers who’ve been eyeing EVs but balked at the price. The recall of Tesla adapters is a hiccup, but the lower starting price will definitely help move units faster.
📉 Stellantis: Closing Doors, Opening EV Opportunities
Stellantis may be cutting costs and closing facilities, but their $406M investment in Michigan’s EV plants shows they’re doubling down on electric trucks like the Ram 1500 REV. For dealerships, this means exciting new inventory is on the way, so get ready for the EV-hungry buyer.
Read the full digest at Daily.ASOTU.com
Mobile Service Solutions Enhancing Dealer Success
giphy
Recent OEM data revealed that 92% of mobile customers were "lost" in the CRM, they haven't been back in 12 months. Mobile service is growing rapidly, and Curbee is helping dealers lead the charge.
According to J.D. Power, mobile service is one of the top three strategies dealers need to stay competitive. With Curbee, dealers can:
Increase customer loyalty through convenient, flexible service.
Offer proven mobile service, capturing a larger market share.
Improve dealership efficiency by optimizing technician time and reducing service bay congestion.
Dealers in Curbee’s early adopter program are seeing strong results:
12% boost in customer satisfaction
10% revenue growth
67% improvement in mobile appointment flow
77% MPI recommendation upsell rate
70% repeat rate
50% gross margin
Find out more from Curbee now!
🪟 Transparency Sells
giphy
Did you see this?
According to AppraisalPRO's latest survey, private car sellers are skipping out on full disclosures, leaving buyers in the dark. Nearly 20% of sellers admit their last vehicle had some unresolved mechanical issues, and 16% of them conveniently "forgot" to mention those details. So, it’s no shock buyers are flocking to dealers, trusting them by a 63-point margin over private sales (68% vs. 5%).
18% of sellers admitted their last car had unresolved mechanical problems.
16% of those sellers didn’t share the bad news with buyers.
Buyers trust dealers over private sellers by 63 points (68% vs. 5%).
37% of buyers have skipped dealerships due to concerns about honesty.
84% of consumers want sellers to provide diagnostic reports.
65% are willing to pay more for vehicles with an OBD2 diagnostic report.
Why should I care?
If dealers want to keep winning trust, it’s time to embrace OBD2 diagnostics. Transparency sells, and buyers are ready to pay for it.
AROUND THE ASOTU-VERSE
🎬 Join Us Nov 13 For More Than Cars @ Mohawk
Click to RSVP
🗓️ Coming Soon
🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.
⚜️ January 23-26th, 2025 — NADA Show in New Orleans.
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.
🎓 Webinar Tomorrow
Click to RSVP
🥊 Quick Hits: Bugatti, Sunshine, and A(IBM)
A new Bugatti biopic, produced by Andrea Iervolino, will follow Ettore Bugatti’s life and begin filming in France and Italy in 2025. 🎥
Physicist and Robinhood co-founder Baiju Bhatt’s startup, Aetherflux, plans to launch a space-based solar power demo satellite in low-Earth orbit within 12-15 months. 😎
IBM has unveiled its new Granite 3.0 generative AI models, designed for enterprise use, focusing on customer service, IT automation, and cybersecurity, following growing AI competition. 🤖
🔁 Today in History: VW, Thunderbird, and Red No. 4
1936: The first VW test drive. 🧪
1954: Ford Thunderbird sales begin. 🕊️
1976: Red Dye No. 4 is banned by the US Food and Drug Administration after it is discovered that it causes tumors in the bladders of dogs. 🚫
Thanks for reading, friend! We love writing this email, but the writing is about 91% reading, so send us some music. Our eyes are tired.
Reply