I fight for the retail auto industry. My weapons of choice are branding, storytelling, and community. Connecting people with purpose, passion, and innovation.
I Went on CDG and Ended Up Thinking About Brand (Big Surprise)
Most dealerships start by asking who they should market to. Instead, we should pump the brakes and ask “who are we?” Brand isn't something you create with a logo or a campaign. It's what customers experience every day and technology is only amplifying what's already there.
