🚗 EV Incentives Ended — Demand Moved Fast

🚙 Plus: a Baton Rouge dealer group gives away a 2026 Equinox, trade talk heats up, and why Q4 EV sales fell off a cliff after the rules changed.

🚗 Toyota’s Flexibility Play

🚙 Toyota leans into “value over price,” lending gets easier (with longer terms and negative equity still high), and Lexus shows how discipline protects margin in a splitting market.

Dealerware Acquired by Growth Investors to Accelerate Product Development and Expand Range of Solutions

🚗 EV Pullback or EV Reroute? Build the Bridge

🚙 EV plans are shifting, CES attention is moving, and China pressure is showing up on lots as pricing, features, and faster refresh cycles.

🚗 CarMax is cutting prices to move volume

🚙 Retail prices are sliding, wholesale is staying firm, and Genesis dealers are leaning into awareness. Plus quick hits and what’s next for Google’s agentic shopping.

🚗 For Dealers Doing The Work

🚙 This Week's Top Headlines, Practical Tactical Pods, and Auto Innovation at CES

🚗 What’s Really Driving 2026 Demand?

🚙 The affordability battleground, automakers moving on software, and fixed ops as the advantage.

🚗 BMW’s Record Year Hints at What Buyers Really Want

🚙 Used leaders, paperwork preferences, and buyers want what works.

🚗 Valuations Stabilize. 2026 Risks Are Stacking Up.

🚙 Rates, affordability, and policy risk are the 2026 variables dealers are watching now.

How AI Actually Helps Salespeople Sell More Cars

🚗 2025 Auto Sales Rise 2%

🚙 Dealer trust is shifting, OEM strategies are diverging, and the next 12 months

Reynolds’ Annual Bike Build Brings Holiday Cheer to Hundreds of Families

Since the event’s inception, Reynolds associates have come together to build and donate more than 4,250 bicycles to local children in their respective communities.