TOGETHER WITH:
Howdy, Fam!
Today we're separating the headlines from the opportunities.
From trade policy and hybrid demand to OEM partnerships and the service lane, we're looking at what's changing, why it matters for dealers, and where you can respond instead of simply react.
Also in today's email:
The next USMCA chapter and what it could mean for inventory planning.
Why shoppers continue rewarding flexibility.
One part of your dealership that's becoming more visible every day.
Keep Pushing Back,
—Chris with Paul, Kyle & Kristi
Reading time: 4 mins
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USMCA Just Entered a New Chapter
The next negotiation may shape inventory long before the next model year
The U.S. officially declined to extend the USMCA trade agreement, kicking off an annual review process that could eventually reshape how vehicles and parts move across North America.
For dealers, nothing changes overnight. But manufacturers are already preparing for the possibility of stricter North American sourcing requirements and more U.S.-specific content. Those changes could influence future product mix, production costs, and pricing.
Trade policy doesn't stay in Washington. Eventually it shows up in inventory, pricing, and the vehicles your customers can buy.
It's worth watching how your OEM talks about sourcing over the next year. Those conversations could become tomorrow's allocation strategy.
Hybrids Are Still Giving Shoppers a Reason to Buy
Confidence is proving more valuable than commitment
Despite inflation, higher gas prices, and cautious consumer spending, Cox Automotive expects second-quarter U.S. sales to remain essentially flat. One of the biggest reasons is hybrid demand.
Hyundai, Kia, and Honda all posted strong June results behind electrified lineups, while Cox data shows 56% of shoppers say higher fuel prices make them more likely to consider a hybrid.
The brands winning today aren't asking customers to choose the future. They're giving them a bridge to it.
Consumers aren't walking into dealerships looking to win the ICE-versus-EV debate. They're looking for the option that fits their life today.
The opportunity for dealers is simple: make product knowledge a competitive advantage. When your team can confidently explain where an ICE vehicle, hybrid, or EV makes the most sense, trust follows.
Are You Making the Most of Your Trade-In Process?
Somewhere between "what's your best price?" and handing over the keys, a surprising amount of money quietly slips out the door; and it's usually wearing a trade-in badge.
Take the Trade-In Strategy Assessment and quick gut-check for your dealership's hidden upside.
Spoiler: there's more of it than you think.
