🚗 EV Deals Spark Change for Dealers

🚙 More Affordable EVs, Mobile Service Made Easy, and Motivating Your Team

TOGETHER WITH

Happy Friday Eve, Friend!

We’ve got a jam-packed email for ya today. From EV updates to innovative mobile service to key motivators for your team, we’ve got everything you need to kick things into high gear and stay inspired.

We hope you enjoy, and as always…

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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Today's Email

🇺🇸 Ford, GM, and EV Grants

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🔋 Ford’s Lightning Discounts Supercharge Fleet Buyers

Ford is offering fleet buyers up to $22,500 in discounts and rebates on the F-150 Lightning. Combining federal tax credits, fleet discounts, and additional state incentives, Ford is making EV adoption more attractive and affordable for commercial fleets, helping dealers electrify their offerings without breaking the bank.

🚗 GM’s $35K Chevy Equinox EV Shakes Up Market

GM’s affordable Chevy Equinox EV, priced at $35,000, is now available with 319 miles of range, making it one of the most competitive electric SUVs in the U.S. market. This model positions GM to attract budget-conscious customers, potentially boosting dealer traffic in the growing EV segment.

⚡ Biden Admin Pushes $1.7B in EV Grants

The U.S. government is finalizing $1.7B in grants to help automakers like GM and Stellantis convert plants to produce EVs. With political and union pressure mounting, these investments aim to keep the U.S. auto industry competitive, giving dealers more EV models to sell and future-proof their inventories.

Check out the full digest of today’s auto headlines here.

🧠 Re-Thinking Mobile Service

On Tuesday morning, we were excited to have a very special guest host for The Automotive Troublemaker podcast — the newly announced CEO of Curbee, Amit Chandarana!

Amit digs into the “extreme evolution of the customer experience,” and explains that Curbee isn’t just another software provider—they’ve been in the trenches.

Originally a direct-to-consumer business, Amit says they quickly saw the light and pivoted to a business-to-business model in order to better serve customers. Now, they’re giving dealerships all the tools needed to roll out mobile service with ease.

Want to transform the way you deliver automotive service? Sign up with Curbee today!

💡 Pro Strategies to Keep Your Team Engaged

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Our pal Chris Heinz, Director of People at CMA, has been busting out thoughtful, people-centered articles recently to help teach leaders and teams how reach their full potential. Here’s are some of the biggest takeaways from his latest article:

We all know that no two people are the same, and what motivates them to perform at their best is equally different. Motivation drives action, and each team member has different drivers.

According to researchers, three of the biggest key motivators are autonomy, mastery, and purpose:

  • Autonomy – This means giving employees control over how they achieve goals. Leaders can harness this by clearly defining outcomes, then stepping back and trusting their team’s process. Regular check-ins and feedback help maintain accountability.

  • Mastery – Mastery is about growth and improving skills. Leaders can encourage mastery by setting challenging but attainable goals and providing opportunities for continuous learning. Celebrate incremental progress to keep motivation high.

  • Purpose – Purpose connects work to a greater cause. Leaders can foster this by tying daily tasks to the company’s mission or values, helping employees see the impact of their efforts beyond the bottom line.

By understanding and tapping into these drivers, leaders can inspire their teams to reach new heights. For more insights on motivating and empowering your workforce, dive into Chris Heinz’s latest posts—your team will thank you.

AROUND THE ASOTU-VERSE

🎬 Join Us November 13th For More Than Cars @ Mohawk

Click to RSVP

🗓️ Coming Soon

🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.

⚜️ January 23-26th, 2025 — NADA Show in New Orleans.

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.

🥊 Quick Hits

  • Chipotle is rolling out "Ava Cado," an AI assistant aimed at reducing hiring time by up to 75%. 🥑

  • Boeing posted a $6B third-quarter loss as it awaits the outcome of a worker strike that's stalled airplane production for nearly six weeks. ✈️

  • Apple has slashed production of its Vision Pro headset and may pull the plug on the current version by year’s end. 🥽

🔁 Today in History

  • 79: Mt. Vesuvius erupts, burying the cities of Pompeii, Herculaneum, Oplontis and Stabiae. 🌋

  • 1908: Billy Murray tops the charts with his banger, "Take Me Out to the Ball Game.” ⚾️

  • 1926: Harry Houdini’s final performance held at the Garrick Theatre in Detroit, Michigan. 🪄

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