šŸš— VW's Third Place

šŸš™ CPR Class is in Session

TOGETHER WITH

Almost to the end of the week, Friend.

At ASOTU, we share our weekly high points in our team meetings. What’s been your highlight so far? If you don’t have one yet, there’s still time—go make some good vibes!

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

Was this email forwarded to you? Subscribe here!
Reading time: 3 min

VW’s Comeback, GM’s Buybacks, and Stellantis Drops Down

šŸ„‰ VW’s ID.4 Stages a Comeback—But Can It Last?

After a rough 2024, Volkswagen’s ID.4 just pulled off a massive comeback, ranking as the third best-selling EV in the U.S. last month. With sales up 653% from last January, the ID.4 is now trailing only Tesla’s Model Y and Model 3.

What’s driving the surge?
A mix of incentives, pent-up demand, and fresh 2025 models hitting the lot.

  • 4,979 ID.4s sold in January—a massive leap from just 646 in Q4 2024.

  • Projected 60,000+ sales in 2025, putting it back in the EV big leagues.

  • Price cuts & lease deals could be fueling demand alongside Tesla’s price war.

"We aim to reinstate the ID.4 as a top EV in the U.S.," said VW.

--

šŸ’° GM’s Big Buyback: What It Means for Dealers

GM is making moves to keep shareholders happy, announcing a 25% dividend increase and a fresh $6B stock buyback after completing a $10B buyback last year. But what does this mean for the retail auto world?

Is this just Wall Street business, or does it impact the showroom floor?
It’s a signal that GM is confident in its financial position, but it also means more cash is going to investors rather than major operational shifts.

šŸ”¹ Dividends up: GM’s quarterly payout jumps from 12 to 15 cents per share starting in April.
šŸ”¹ Buyback boost: Another $6B in stock repurchases is now in play.
šŸ”¹ Stock reaction: Shares climbed 6% on the news.

"Moving forward, we expect to continue returning excess capital to our shareholders," said CFO Paul Jacobson.

--

šŸ“‰ Stellantis Faces Tough Road Ahead After 70% Profit Drop

After a 70% decline in profit, Stellantis is bracing for another tough year. Margins are down, cash flow is negative, and UAW profit-sharing checks are taking a 73% hit.

šŸ”¹ North American operating margin fell from 15.4% to 4.2%.
šŸ”¹ Inventory reductions are ahead of schedule, with U.S. dealer stock down 20% YoY.
šŸ”¹ New models, including a midsize pickup, are part of Stellantis' recovery plan.

"We are firmly focused on gaining market share and improving financial performance," said Chairman John Elkann.

🄊 Quick Hits

  • Amazon has launched Alexa+, an enhanced version of its voice assistant that uses generative AI for smarter responses. 🦾

  • The USDA predicts that egg prices will increase more than 40% this year on top of the already sky-high prices. šŸ³

  • From duct-taped bananas to a stolen golden toilet, artist Maurizio Cattelan has a knack for turning ordinary objects into extraordinary headlines. šŸŒ

Early Access, Just In Time!

Your dealership’s data is only as good as how you use it. Activator’s Customer Data Platform (CDP) helps dealers turn customer insights into action with an advanced Data Management Layer, multi-channel audience marketing and custom campaigns—all in one place.

Right now, dealers can get early access pricing for just $1,995 before rates increase. That means locking in powerful tools like:

  • DMS Audience Marketing: Target past service and sales customers with personalized multi-channel marketing

  • Custom Campaigns: Target shoppers based on their actual behavior and dealer goals

And early access to: 

  • Conquest Digital Marketing: Reach local owners who’ve never bought or serviced with you

  • Website Monitoring and Tracking: Gain insights into visitor behavior to optimize remarketing strategies

  • CRM Audience Marketing: Engage unsold leads with precision

Early access and a discounted rate make a smart investment even smarter.  🧠 

šŸ’— Heart Month with Rick Case Automotive

Rick Case Automotive isn’t just in the car business—they’re in the people business. And this Heart Month, they proved it in a way that actually saves lives, with the kind of style only Rita Case could pull off.

Teaming up with the American Heart Association, the Florida-based dealer group donated 250 CPR Anytime training kits to Joe DiMaggio Children’s Hospital and Broward Health. The goal? Make sure families walk out the door with more than just a hospital discharge—they leave with the confidence and tools to step in when seconds matter.

ā€œIf CPR is administered in the first few minutes of cardiac arrest, survival rates jump from 10% to 80%,ā€ said Rita Case. ā€œThat’s a number worth investing in.ā€

No fluff, no fanfare—just a dealership making sure families have what they need to protect the people they love. And in an industry built on relationships, that’s the kind of impact that lasts.

AROUND THE ASOTU-VERSE

šŸ—“ļø Coming Soon

  • šŸ¦€ May 13-16th — ASOTU CON in Baltimore, Maryland. Get the app! (check a few things you can expect below!)

    • May 13: Welcome Reception

šŸ” Today in History

  • 1782: During the American Revolutionary War, the House of Commons of Great Britain votes against further war in America. šŸ‡ŗšŸ‡ø 

  • 1870: The current flag of Japan is first adopted as the national flag for Japanese merchant ships. šŸ‡ÆšŸ‡µ

  • 2019: Polestar 2 debuts. šŸ†• 

Reply

or to participate.