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š VW's Third Place
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TOGETHER WITH
Almost to the end of the week, Friend.
At ASOTU, we share our weekly high points in our team meetings. Whatās been your highlight so far? If you donāt have one yet, thereās still timeāgo make some good vibes!
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
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VWās Comeback, GMās Buybacks, and Stellantis Drops Down
š„ VWās ID.4 Stages a ComebackāBut Can It Last?
After a rough 2024, Volkswagenās ID.4 just pulled off a massive comeback, ranking as the third best-selling EV in the U.S. last month. With sales up 653% from last January, the ID.4 is now trailing only Teslaās Model Y and Model 3.
Whatās driving the surge?
A mix of incentives, pent-up demand, and fresh 2025 models hitting the lot.
4,979 ID.4s sold in Januaryāa massive leap from just 646 in Q4 2024.
Projected 60,000+ sales in 2025, putting it back in the EV big leagues.
Price cuts & lease deals could be fueling demand alongside Teslaās price war.
"We aim to reinstate the ID.4 as a top EV in the U.S.," said VW.
--
š° GMās Big Buyback: What It Means for Dealers
GM is making moves to keep shareholders happy, announcing a 25% dividend increase and a fresh $6B stock buyback after completing a $10B buyback last year. But what does this mean for the retail auto world?
Is this just Wall Street business, or does it impact the showroom floor?
Itās a signal that GM is confident in its financial position, but it also means more cash is going to investors rather than major operational shifts.
š¹ Dividends up: GMās quarterly payout jumps from 12 to 15 cents per share starting in April.
š¹ Buyback boost: Another $6B in stock repurchases is now in play.
š¹ Stock reaction: Shares climbed 6% on the news.
"Moving forward, we expect to continue returning excess capital to our shareholders," said CFO Paul Jacobson.
--
š Stellantis Faces Tough Road Ahead After 70% Profit Drop
After a 70% decline in profit, Stellantis is bracing for another tough year. Margins are down, cash flow is negative, and UAW profit-sharing checks are taking a 73% hit.
š¹ North American operating margin fell from 15.4% to 4.2%.
š¹ Inventory reductions are ahead of schedule, with U.S. dealer stock down 20% YoY.
š¹ New models, including a midsize pickup, are part of Stellantis' recovery plan.
"We are firmly focused on gaining market share and improving financial performance," said Chairman John Elkann.
š„ Quick Hits
Amazon has launched Alexa+, an enhanced version of its voice assistant that uses generative AI for smarter responses. š¦¾
The USDA predicts that egg prices will increase more than 40% this year on top of the already sky-high prices. š³
From duct-taped bananas to a stolen golden toilet, artist Maurizio Cattelan has a knack for turning ordinary objects into extraordinary headlines. š
Early Access, Just In Time!
Your dealershipās data is only as good as how you use it. Activatorās Customer Data Platform (CDP) helps dealers turn customer insights into action with an advanced Data Management Layer, multi-channel audience marketing and custom campaignsāall in one place.
Right now, dealers can get early access pricing for just $1,995 before rates increase. That means locking in powerful tools like:
DMS Audience Marketing: Target past service and sales customers with personalized multi-channel marketing
Custom Campaigns: Target shoppers based on their actual behavior and dealer goals
And early access to:
Conquest Digital Marketing: Reach local owners whoāve never bought or serviced with you
Website Monitoring and Tracking: Gain insights into visitor behavior to optimize remarketing strategies
CRM Audience Marketing: Engage unsold leads with precision
Early access and a discounted rate make a smart investment even smarter. š§
š Heart Month with Rick Case Automotive

Rick Case Automotive isnāt just in the car businessātheyāre in the people business. And this Heart Month, they proved it in a way that actually saves lives, with the kind of style only Rita Case could pull off.
Teaming up with the American Heart Association, the Florida-based dealer group donated 250 CPR Anytime training kits to Joe DiMaggio Childrenās Hospital and Broward Health. The goal? Make sure families walk out the door with more than just a hospital dischargeāthey leave with the confidence and tools to step in when seconds matter.
āIf CPR is administered in the first few minutes of cardiac arrest, survival rates jump from 10% to 80%,ā said Rita Case. āThatās a number worth investing in.ā
No fluff, no fanfareājust a dealership making sure families have what they need to protect the people they love. And in an industry built on relationships, thatās the kind of impact that lasts.
AROUND THE ASOTU-VERSE
šļø Coming Soon

š¦ May 13-16th ā ASOTU CON in Baltimore, Maryland. Get the app! (check a few things you can expect below!)
May 13: Welcome Reception
š Today in History
1782: During the American Revolutionary War, the House of Commons of Great Britain votes against further war in America. šŗšø
1870: The current flag of Japan is first adopted as the national flag for Japanese merchant ships. šÆšµ
2019: Polestar 2 debuts. š
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