šŸš— VW's Third Place

šŸš™ CPR Class is in Session

TOGETHER WITH

Almost to the end of the week, Friend.

At ASOTU, we share our weekly high points in our team meetings. Whatā€™s been your highlight so far? If you donā€™t have one yet, thereā€™s still timeā€”go make some good vibes!

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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VWā€™s Comeback, GMā€™s Buybacks, and Stellantis Drops Down

šŸ„‰ VWā€™s ID.4 Stages a Comebackā€”But Can It Last?

After a rough 2024, Volkswagenā€™s ID.4 just pulled off a massive comeback, ranking as the third best-selling EV in the U.S. last month. With sales up 653% from last January, the ID.4 is now trailing only Teslaā€™s Model Y and Model 3.

Whatā€™s driving the surge?
A mix of incentives, pent-up demand, and fresh 2025 models hitting the lot.

  • 4,979 ID.4s sold in Januaryā€”a massive leap from just 646 in Q4 2024.

  • Projected 60,000+ sales in 2025, putting it back in the EV big leagues.

  • Price cuts & lease deals could be fueling demand alongside Teslaā€™s price war.

"We aim to reinstate the ID.4 as a top EV in the U.S.," said VW.

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šŸ’° GMā€™s Big Buyback: What It Means for Dealers

GM is making moves to keep shareholders happy, announcing a 25% dividend increase and a fresh $6B stock buyback after completing a $10B buyback last year. But what does this mean for the retail auto world?

Is this just Wall Street business, or does it impact the showroom floor?
Itā€™s a signal that GM is confident in its financial position, but it also means more cash is going to investors rather than major operational shifts.

šŸ”¹ Dividends up: GMā€™s quarterly payout jumps from 12 to 15 cents per share starting in April.
šŸ”¹ Buyback boost: Another $6B in stock repurchases is now in play.
šŸ”¹ Stock reaction: Shares climbed 6% on the news.

"Moving forward, we expect to continue returning excess capital to our shareholders," said CFO Paul Jacobson.

--

šŸ“‰ Stellantis Faces Tough Road Ahead After 70% Profit Drop

After a 70% decline in profit, Stellantis is bracing for another tough year. Margins are down, cash flow is negative, and UAW profit-sharing checks are taking a 73% hit.

šŸ”¹ North American operating margin fell from 15.4% to 4.2%.
šŸ”¹ Inventory reductions are ahead of schedule, with U.S. dealer stock down 20% YoY.
šŸ”¹ New models, including a midsize pickup, are part of Stellantis' recovery plan.

"We are firmly focused on gaining market share and improving financial performance," said Chairman John Elkann.

šŸ„Š Quick Hits

  • Amazon has launched Alexa+, an enhanced version of its voice assistant that uses generative AI for smarter responses. šŸ¦¾

  • The USDA predicts that egg prices will increase more than 40% this year on top of the already sky-high prices. šŸ³

  • From duct-taped bananas to a stolen golden toilet, artist Maurizio Cattelan has a knack for turning ordinary objects into extraordinary headlines. šŸŒ

Early Access, Just In Time!

Your dealershipā€™s data is only as good as how you use it. Activatorā€™s Customer Data Platform (CDP) helps dealers turn customer insights into action with an advanced Data Management Layer, multi-channel audience marketing and custom campaignsā€”all in one place.

Right now, dealers can get early access pricing for just $1,995 before rates increase. That means locking in powerful tools like:

  • DMS Audience Marketing: Target past service and sales customers with personalized multi-channel marketing

  • Custom Campaigns: Target shoppers based on their actual behavior and dealer goals

And early access to: 

  • Conquest Digital Marketing: Reach local owners whoā€™ve never bought or serviced with you

  • Website Monitoring and Tracking: Gain insights into visitor behavior to optimize remarketing strategies

  • CRM Audience Marketing: Engage unsold leads with precision

Early access and a discounted rate make a smart investment even smarter.  šŸ§  

šŸ’— Heart Month with Rick Case Automotive

Rick Case Automotive isnā€™t just in the car businessā€”theyā€™re in the people business. And this Heart Month, they proved it in a way that actually saves lives, with the kind of style only Rita Case could pull off.

Teaming up with the American Heart Association, the Florida-based dealer group donated 250 CPR Anytime training kits to Joe DiMaggio Childrenā€™s Hospital and Broward Health. The goal? Make sure families walk out the door with more than just a hospital dischargeā€”they leave with the confidence and tools to step in when seconds matter.

ā€œIf CPR is administered in the first few minutes of cardiac arrest, survival rates jump from 10% to 80%,ā€ said Rita Case. ā€œThatā€™s a number worth investing in.ā€

No fluff, no fanfareā€”just a dealership making sure families have what they need to protect the people they love. And in an industry built on relationships, thatā€™s the kind of impact that lasts.

AROUND THE ASOTU-VERSE

šŸ—“ļø Coming Soon

  • šŸ¦€ May 13-16th ā€” ASOTU CON in Baltimore, Maryland. Get the app! (check a few things you can expect below!)

    • May 13: Welcome Reception

šŸ” Today in History

  • 1782: During the American Revolutionary War, the House of Commons of Great Britain votes against further war in America. šŸ‡ŗšŸ‡ø 

  • 1870: The current flag of Japan is first adopted as the national flag for Japanese merchant ships. šŸ‡ÆšŸ‡µ

  • 2019: Polestar 2 debuts. šŸ†• 

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