🚗 Used Car Surge, Cybertruck Shift, and Global EV Moves

TOGETHER WITH

We’re less than a month from ASOTU CON 2025.

If you’re still unsure about committing to tickets and travel with everything going on, let us know! We won’t pitch you, but we’ll gladly answer any questions so you know exactly what content you and your team can expect and how it can meet your specific needs.

This is a feature, not a bug.

ASOTU CON 2025 has a big menu, so naturally, we WANT you to ask the waiter (me, Chris, I guess) what they recommend. 😂 

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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AROUND THE ASOTU-VERSE

ASOTU CON 2025 Speaker Announcement Today!

Keep an eye on LinkedIn for big news about ASOTU CON 2025. Here are some hints:

Our opening Keynote speaker…

• Is an International Marketing Expert

• Has worked with major retail brands like P&G, PepsiCo, TikTok and more

• Oversees 1000s of employees across the globe

• Was really gracious to Paul the first time they met

Who do you think it is?
We’ll let you know today.

THE NEWS

Tesla, March, and EU Pricing Floors

⚡ Tesla: One Win, One Wall

Tesla halted Model S/X orders in China as a 125% tariffs heat up, tightening its position in a market that once drove growth.

Meanwhile, the new $69,990 Cybertruck quietly dropped with longer range, cheaper specs, and fewer frills. It’s an unflashy play, but might be what Tesla needs to move trucks.

Whether it’s global drama or a driveway debut, Tesla is still pulling headlines—and your customers are still watching.

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🚙 Used Sales Surge in March

Retail used-vehicle sales hit 1.66 million units in March: up 9.4% MoM and 12.2% YoY, the highest monthly total since 2021, per Cox Automotive.

CPO sales also jumped 21.2%, as buyers lean into used inventory driven by tax refunds, tariffs, and affordability.

Forecasts for 2025 remain stable, but CPO expectations are slightly trimmed. It’s not a full recovery, but it’s movement. And movement in the used lot is good news for retail dealers.

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🌍 Global Tariffs, Local Impact

The EU and China are negotiating to replace BEV tariffs with minimum pricing, responding to pressure from U.S. trade policy. If a deal is reached, Europe could scrap its 45% tariffs on Chinese EVs.

Why it matters? Because pricing floors and global inventory moves over there could trickle into pricing, supply, and even sales strategy over here. As global trade lines shift, your lot may feel the ripple sooner than expected.

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➕ More

Read more on these and several other stories in our Daily Digest.

🥊 Quick Hits

• A Redditor may have spotted the Bezos truck in the wild. 📸 

• A fintech founder has been charged with fraud after their AI shopping app was actually powered by humans in the Philippines. 🧑‍⚖️ 

• Apple shipped 600 tons of iPhones to beat tariffs. 🚢 

TOGETHER WITH SPACE AUTO

How Dealers Actually Sell Cars

Let’s be honest…

Dealers don’t need another tool.

They need a better way actually to sell cars. Enter Space Auto: the unified platform that wraps your website, digital retail, and CRM into one sleek, lightning-fast package. Fewer plugins, more deals, happier customers. It’s giving ease, speed, and control, and it’s giving dealers their time back (like, 2.3 hours per day).

We’re hyped to have Nick Askew joining the “SEO to GEO” panel at ASOTU CON 2025 to break down what really drives traffic and conversions.

This ain’t theory. It’s what’s next.

MORE THAN CARS MOMENTS

Asbury’s Gold Medal Effort

Giving money is good.
Giving time? That’s next-level.

Our friends at Asbury Automotive Group didn’t just write a check, they showed up.

As part of National Volunteer Month, team members in Greenville, SC, spent the day volunteering at the Special Olympics South Carolina, from keeping time and score to placing medals around athletes’ necks. They weren’t just spectators. They were participants in something bigger than all of us.

This wasn’t about car deals or service bays.
It was about dignity, joy, and community.

The Special Olympics isn’t just an event; it’s a powerful invitation to shift how we see and celebrate people with intellectual disabilities. Asbury’s crew answered that call with open hearts and helping hands.

It’s what More Than Cars really means.

🔁 Today in History

• 1894 – The first ever commercial motion picture house opens in New York City, United States 🎥 

• 1912 – A Renault sinks aboard the Titanic ⚓️ 

• 1927 – The first Volvo rolls off the assembly line 🏭️