🚗 U.S. Cracks Down On Chinese Software

🚙 Catching up with Jim Colon!

January 13, 2025

Together with

We’re officially in countdown mode over here at ASOTU.

The NADA show in NOLA is 10 days away, and all good countdowns start at 10, and all good countdowns come with fun facts. Right?

Did you know Louisiana is the only US state that uses perishes instead of counties? Now you do.

See you soon!

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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🥚 The EU Scramble, the U.S.-China Crack Down, and Salt-Battery Progress

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🥚 EU Emissions Race: Billion-Euro Stakes

Automakers face mounting pressure to meet the EU’s strict 2025 emissions targets, capping CO2 at 93.6 g/km. Non-compliance risks billion-euro fines, forcing companies to accelerate EV adoption, cut ICE production, or pool emissions credits. Critics argue pooling props up foreign competitors like Tesla and Volvo. With demand for EVs faltering and regulatory deadlines looming, automakers must adapt swiftly or face steep penalties in their push toward climate neutrality by 2050.

🍳 U.S. Cracks Down on Chinese Auto Tech

The U.S. is banning key Chinese software and hardware in connected vehicles by 2027, citing national security risks. Automakers, including Tesla and GM, must overhaul supply chains to comply. The move challenges global partnerships while potentially boosting U.S. manufacturing jobs. President-elect Trump may tweak policies to favor domestic production, adding political uncertainty. This crackdown signals a significant shift in the global auto market, with ripple effects across manufacturing and trade.

🧂 Salt Batteries: Yadea’s Sustainable Shift

Yadea’s sodium-ion battery technology offers faster charging, safety, and sustainability, revolutionizing electric two-wheelers. With 80% charge in 15 minutes and high cold-weather efficiency, sodium batteries outperform lithium in affordability and eco-friendliness. Challenges remain in energy density, but Yadea’s advancements narrow the gap, promising a future of cheaper, safer EVs. As the world’s largest two-wheeler EV maker, Yadea’s embrace of sodium-ion tech could reshape the industry, driving widespread adoption of greener alternatives.

Read the Full Digest

Get the full scoop on these stories and more. Dive into the latest trends shaping the auto industry—read here!

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Jim Colon: Leading with Heart and Innovation

In Marysville, WA, Jim Colon, co-owner of Marysville Toyota, is rewriting what it means to run a dealership. Recently named 2024 Businessman of the Year by the Greater Marysville Tulalip Chamber of Commerce, Jim’s leadership is a masterclass in balancing business success with community impact.

Since opening Marysville Toyota in 2018 with Perry Watson, Jim has grown his team from 50 to 91 associates, all while fostering a culture of inclusion, transparency, and trust. The dealership’s negotiation-free pricing model removes the stress of haggling, offering customers a fair, upfront experience that has earned rave reviews across the Seattle-Tacoma area.

But Jim’s commitment goes beyond business. Partnering with organizations like Girls on the Run and the Marysville Food Bank, he’s tackling housing and food insecurity in his community—a mission close to his heart.

Jim’s innovative approach and heartfelt dedication prove that the More Than Cars mindset isn’t just a slogan—it’s a movement.

Want to know how Jim’s dealership became a hub of trust and innovation? Read the full story here!

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

⚜️ January 23-26th — NADA Show in New Orleans. Find the all best parties here!

📝 January 30th— Public Policy Day with WANADA and the Washington, D.C. Auto Show.

🦀 May 13-16th— ASOTU CON in Baltimore, Maryland.

🥊 Quick Hits: Bits, Grits, and AI Coworkers

  • Consumers are bracing for higher inflation. 😅 

  • OpenAI says it’s AI Agents will enter the workforce this year. 🏢 

  • 11 years ago a man accidentally sent a hard drive to the dump, then discovered there were nearly $800M in bitcoins on the it. Now, a judge has denied his request to excavate the whole landfill. ⛏️ 

🔁 Today in History: Cars, Beans, and Jams

  • 1906: American Motor Car Manufacturers’ Association holds first auto show. 🚦 

  • 1942: Henry Ford patents a soybean car, which is 30% lighter than a regular car. 🫘 

  • 1968: Johnny Cash performs live at Folsom State Prison. 🎸 

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