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- 🚗 The New Normal: Mobile Service
🚗 The New Normal: Mobile Service
🚙 Interesting Results, Today's News, and Dealer Friction
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From the Automotive State of the Union
Mobile Service Goes Mainstream
Dealers are taking “fixed ops” on the road. Guest Richard Lupo (Apple Tree Honda & Acura) shared how three mobile vans now run daily, tackling maintenance and light repairs. Inspired by Ed Roberts’ $10M Bozard Ford-Lincoln model, mobile repair grew 15% in 2024, nearly double the rest of the market. The new rule: if you can do it without a lift, you can do it in the field.
France’s Charging Highway
A world first—France activated a 1.5 km wireless-charging highway that powers EVs in motion at 300 kW. Proof that “range anxiety” may one day be solved by the road itself.
Shoppers Rediscover the Store
Two new studies show the holiday spirit lives offline: 64% plan to shop in person, 76% say visiting stores is a tradition, and 70% still flip through print catalogs for ideas.
Why Car Shoppers Visit Dealership Websites, and What Keeps Them Coming Back
TradePending's survey of over 1,000 vehicle owners reveals some interesting buyer behaviors.
Check out this research to learn:
The top 5 reasons people visit a dealer's website
How often people check the value of their car
The most frustrating pieces of determining a monthly payment
The value of simple customer loyalty marketing tactics
And more!
The Daily Digest
Click to read the full digest and review the sources.
Ford’s October Sales
Pickups carried the load—up nearly 5%—as EV sales dropped 25%. It’s a clear signal that customers are refocusing on value and practicality while the tax-credit dust settles.
Nissan’s Dealer Friction
The new “One” bonus plan was meant to simplify things. Instead, retailers call it a throwback to stair-step pressure, with some chasing impossible targets just to stay profitable. Trust and volume are once again wrestling for control.
Toyota’s V-8 Revival
Amid all the EV cooldown, Toyota confirmed a twin-turbo hybrid V-8 headed for its next GR supercar and Lexus models. Proof that the internal-combustion halo is still alive and growling.
Even as the headlines swing global, the impact always lands right at the store.
EVERYTHING ELSE
Quick Hits
Today in History
1938: Ford Motor Company debuts Mercury. 🪐
1962: The U.S. concludes Operation Fishbowl, its final above-ground nuclear weapons testing series, in anticipation of the 1963 Partial Nuclear Test Ban Treaty. 🧪
1973: The Netherlands experience the first car-free Sunday caused by the 1973 oil crisis. Highways are used only by cyclists and roller skaters. 🚲️
Until tomorrow, Fam.
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