🚗 The New 40 Under 40

🚙 Consistency, AI-Speed-Read, and Love that Stays

TOGETHER WITH

July 15th.

A friend once told me that when he lived in Scotland, he’d go to Costco when he felt homesick.

Something about the absurd level of brand consistency soothed the ache for something familiar.

Sometimes, consistency is how we comfort people on their worst day.
Sometimes, it’s how we respect them at their best.

Either way, consistency is service.

Go serve somebody today.

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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MORE THAN CARS MOMENTS

Love That Stays

When a longtime customer lost everything in a house fire—including the heroic pup who saved her family—Speedway Subaru did something.

Service Advisor Andrew Scott rallied the team, doubling donations and gathering essentials. The result? Over $1,500 in support, brand-new shoes, and a whole lot of love.

Because, as Andrew said in the video:
“Subaru Love does not stop with the car—it stays with the person.”

From the Automotive State of the Union

Listen to the replay from Beaver Toyota’s charity event in Georgia. 👆

The Next Generation of Leaders Is Already Leading.

Automotive News’ 40 Under 40 reminds us that innovation is happening across every corner of the dealership, not just the GM’s chair. From service managers to marketing leads, today’s rising stars are shaping strategy, community impact, and future-ready cultures.

Used EVs Are the Smart Play—for Now.

Used EVs are selling at deep discounts—often 30–50% below original MSRP—and demand is spiking ahead of the $4,000 tax credit’s September expiration. If you’ve got EVs on the lot, now’s the time to know your incentives and educate your buyer.

Tesla’s Grok AI Is Here (Sort of).

Tesla’s latest update adds Grok, Elon’s in-car chatbot—but it can’t do much yet. Chinese automakers are way ahead in real vehicle-integrated AI.

From The News w/ ASOTU

Click to read the full digest.

EV sales dip, but leases surge.

Cox Automotive reports a 6.3% YoY dip in Q2 EV sales, yet H1 still set a record. The key driver? Leases. With the $7,500 federal tax credit ending this quarter, dealers are moving EVs fast through lease offers, especially in luxury and entry-level segments. The opportunity is real, but short-lived.

Tariff threats stir global uncertainty.

Trump’s proposed 30% tariffs on EU imports—on top of existing 27.5% auto duties—have European automakers scrambling. Dealers may feel the impact in inventory, pricing, and availability as global partners brace for turbulence.

Verge vs. Reddit: EV confusion in the wild.

The media says the EV market is in retreat. But dealership pros on Reddit say otherwise: leases are hot, used EVs are moving, and buyers are savvy.

So, what are you seeing?

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$2,796 PVR on Average

That’s what Audi Jacksonville is generating on the back end with Upstart Auto Finance: higher than most other lenders, according to Used Car Manager Evan Driscoll.

By integrating Upstart’s AI-powered financing, Audi Jacksonville is reaching more buyers, including thin files and first-timers, while getting immediate approvals at competitive rates. Even better? “It’s literally the easiest tool there is to submit a deal. It’s two clicks… it’s wild how fast it is.”

🚗 Want to see how Upstart Auto Finance can help you boost profit and speed up the deal?

SOMETHING ELSE

Tools that Learn

In Portugal, a heavy-equipment dealer cut hours of diagnostic time by layering AI on top of 14,000+ service manuals and customer files.

The goal? Help field agents find answers faster, minimize downtime, and deliver on-the-ground value in high-stakes environments.

Sound familiar?

From construction sites to service bays, the story’s the same: frontline teams need tools that amplify—not replace—their skill. AI won’t turn wrenches, but it can clear the clutter so your people can move faster, serve better, and win more trust.

So what would it look like to build these tools around your best techs?

AROUND THE ASOTU-VERSE

AI Just Sold a Car, For Real?

AI is doing all sorts of stuff. Read about some more of if it in the AutoIndustry.AI, every Tuesday morning.

 🥊 Quick Hits

  • Two for one special? A fella in France escaped prison by hiding in his fellow inmate’s suitcase on his release day. You’d think they’d check there. 🧳 

  • Bitcoin hit $120K. Even the US government is hedging bets against the USD 🤷 

  • A federal judge just added medical debt back to credit reports. If lending felt tight before, it may just get tighter. 💊 

🔁 Today in History

  • 1914: Dodge Brothers made their last Ford part. 🧑‍🏭 

  • 2003: AOL Time Warner disbands Netscape. The Mozilla Foundation is established on the same day. 🦊 

  • 2012: South Korean rapper Psy releases his hit single Gangnam Style. The music video eventually became the first to reach 1B views on YouTube. 🕺 

Today may have challenges, but there are no rules against going into the bathroom and doing a Thor move in the mirror.

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