Sign Here for Hope

Some signatures close deals. Others change lives.

That’s the idea behind Fresno Acura’s #PinkAcura campaign, now in its 12th year of turning a bright pink car into a rolling billboard for hope.

What started as a way to raise awareness and funds for local breast cancer research has grown into a heartfelt tradition for the Fresno community.

Each fall, the Pink Acura rolls up to schools, fundraisers, businesses, and local events, inviting people to leave a signature right on the car.

Some write names. Some leave messages. Some just take a moment to remember someone they’ve lost or encourage someone still fighting. And every single mark matters.

When the tour wraps, Fresno Acura makes a donation to Community Medical Center’s Radin Breast Care Center to help fund the latest resources for early detection and treatment. The kind of tech that saves lives, backed by a dealership that just gets it.

And maybe most importantly, Fresno Acura—proudly female and family-owned—uses this annual campaign to remind folks to stop putting off that check-up.

Yes, that means YOU. Schedule it today. 🎀

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