🚗 Toyota and BMW Risk It

🚙 Rohrman's Team

September 06, 2024

In partnership with

 

Howdy, and welcome to a Friday that kinda feels like a Thursday, following a Thursday that kinda felt like a Tuesday. Nothing makes sense.

With another week coming to a close, what are you most proud of? Did you accomplish something special? Witness anything in somebody you know? Or, just realize the path behind you was harder than you realized at the time?

It’s okay to celebrate yourself from time to time. You don’t even have to wait ‘till your birthday.

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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Today's Email:

Today Simplified: Toyota, Ford, and More

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  • Toyota and BMW's Hydrogen Gamble: These automakers are betting big on hydrogen fuel cells, but can they overcome crumbling infrastructure before running out of steam?

  • Ford's August Sales Surge: F-Series trucks and hybrids lead Ford to a 13.4% boost in U.S. sales, outpacing the industry. But EVs? Still only 14% of their total.

  • Volkswagen Crisis: Union Showdown Continues: VW’s plant closures loom, but unions are fighting back with everything, including the potential for a four-day workweek.

  • Honda Prologue EV Breaks Records: Honda's first electric SUV sets a new sales record in August, driven by aggressive incentives and growing demand.

  • Renault R17 Restomod: A retro electric stunner that won’t hit the streets—but you can catch it at car shows. Will Renault change its mind? We hope so!

Check out today’s full digest for more context, content, and of course, GIFS (read time: 2 min 14 sec).

🏈 Rohrman Opens the Season

In honor of Purdue Football's season opener, we would like to highlight and celebrate the incredible partnership between Purdue Athletics and the Rohrman Auto team.

Their collaboration on community projects is a shining example of how retail auto can contribute beyond the dealership.

Read the full writeup here (read time: 30 sec).

TOGETHER WITH BRUNT WORKWEAR

Your New Favorite Boot

These boots show up ready to deliver over-the-top comfort on day one without any break-in period. Try them on the job for up to 30 days. If you're not satisfied, return them, no questions asked.

DATA & INSIGHTS

Follow Up: College Vs. Career?

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As the traditional “college-for-all” model faces increasing skepticism, more young adults are choosing to enter the workforce directly rather than pursue a degree. This shift presents a unique opportunity for auto dealers to tap into a growing talent pool.

Already grappling with staffing shortages, the auto industry can capitalize on this trend by offering vocational training, apprenticeships, and career development paths. As demand for cars—especially used cars—rises, dealerships can attract young workers seeking fulfilling careers without the burden of student debt.

Read the full article here (read time: 2 min 57 sec).

AROUND THE ASOTU-VERSE

On The Road w/ ASOTU

🍎 September 16th — The Welcome Conference in NYC.

🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.

⚜️ January 23-26th, 2025 — NADA Show in New Orleans.

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.

In The Dirt w/ Kielan Whitner

He may be a GM at his family dealership, BUT he took the hard route to get there.

Kielan Whitner shares how his background as a CPA and management training in a different state brought him back to his family's store at Townsend Nissan in Alabama.

Kielan's biggest takeaway?

Give back to others and help them succeed when they are ready for the next step.

Quick Hits

  • The U.S. Department of Energy backs a project to develop water-powered batteries, aiming for safer, cheaper, and efficient grid-scale energy storage. 🐟️ 

  • Stanford ranks first on LinkedIn's Top MBA Programs list, which now includes global schools. 🎒 

  • Verizon is acquiring Frontier for $20B, expanding its fiber network to 25M premises across 31 states. ☎️ 

Today in History

  • 1620: The Pilgrims sail from Plymouth, England on the Mayflower to settle in North America. ⛵️ 

  • 1900: Andrew L. Riker set a speed record for an electric car, demonstrating that it could compete with gas-powered cars. ⚡️ 

  • 1999: Honda announced the Insight, a gasoline-electric hybrid vehicle. 📣 

Thanks for reading, friend! Enjoy the email, enjoy the articles, enjoy the podcasts. But most of all, enjoy your day and weekend!

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