🚗 Minimums Climb Higher

🚙 Auto Brand Insights, Holiday Gift from NADA, and the Plug-and-Charge Protocol

December 09, 2024

TOGETHER WITH

It’s the beginning of a fresh week, Friend!

Can you believe it? There are only four Mondays left in 2024.

Let’s make this one count before all the holiday madness really kicks into high gear. Who’s with us?

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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Today's Email

🫖 Wage Hikes, Brand Approval and European U-Turns

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📈 State minimum wages are going up in 2025, with Michigan taking a big swing and Montana barely budging. But, will this boost paychecks or break budgets? The debate is heating up.

🎭 Consumer Reports dropped their brand satisfaction rankings, and the results may surprise you. Find out which carmakers are hitting the bullseye and which ones are whiffing the ball.

🔌 Rivian’s new Charging Outpost in Joshua Tree is open to all EVs—and yes, even there’s trail mix and free coffee included. Will this be the future of road trips?

🪧 Volkswagen workers are hitting the picket lines harder, with strikes escalating over layoffs and plant closures. Could the chaos across the pond mess with U.S. dealers? We take a look.

🌍 Stellantis is rejoining ACEA after an unexpected exit in 2023. The industry is watching closely to see how this change of heart will affect the automaker after this highly precarious year.

🎁 Holiday Cheer Care of NADA

NADA is spreading holiday cheer with $100 off NADA Show 2025 registration!
Sending your team to NADA Show 2025 is an investment in their growth and your dealership’s future. It creates a culture of learning, strengthens your leadership position and ensures your team is ready to conquer what lies ahead. 

And don’t forget to treat yourself, too! 

The gift of education one-size-fits-all, and when you use promo code GIFT now through Dec. 15, you’ll save $100 per registration. Don’t delay, with just 45 days until the Auto Event of the Year, hotels are going fast.

🔌 Charging EVs in 2025: Plug, Charge, Done

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Say goodbye to the app folders, forgotten passwords, and fumbling for your wallet at EV chargers.

Starting in 2025, the Plug-and-Charge protocol makes charging as simple as, well, plugging in. No extra steps, no extra stress—just plug, charge, and go.

What does this mean for the future? Faster EV adoption, a more resilient energy grid, and fewer complaints from road-tripping EV drivers. With Tesla, GM, Ford, and the big charging networks on board, it’s a win for automakers, dealers, and consumers alike.

Curious how this tech shift will impact your dealership—or your commute? Check out the full breakdown of what Plug-and-Charge means for American roads, EV adoption, and the future of retail auto.

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

🍾 Thursday, December 19th — ASOTU’s Year End Extravaganza (deets coming soon!)

⚜️ January 23-26th, 2025 — NADA Show in New Orleans

  • Psst…

    • Are you planning a party for NADA and want more people to know?

    • Are you looking for a party at NADA?

    • OR, would you like to party with ASOTU at NADA?

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland

🥊 Quick Hits: Pie, AI, and the King

  • Amazon plans AI supercomputer. 🧠 

  • Police recover a stolen van with 2,500 pies after a chef’s appeal, but they were too damaged to eat. 🥧 

  • A new Stephen King movie starring Tom Hiddleston confirms release date. 🎥 

  • A federal appeals court upheld a law ordering China-based ByteDance to sell TikTok or face U.S. ban. ⛔️

🔁 Today in History: YMCA, Power, and the Chevelle

  • 1851: The first YMCA in North America is established in Montreal. 👮 

  • 1903: American Automobile and Power Company incorporated.💡 

  • 1969: The first 1970 Chevrolet Chevelle SS LS6 is built. 🌋 

Thanks for reading! Have you considered making YouTube content comparing the defrost of two models in your inventory? This time a year it could really heat up the conversation.

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