🚗 Making Choices, Honoring Heroes

TOGETHER WITH

Tuesday, Choose-Day, amirite?

Life is full of choices, and most of them are made without notice. Don’t let autopilot win. Enjoy every choice you make today!

And, while we’re on the topic of choice, we hope you’ll join us Friday for a webinar featuring Daniel Able, National Sales Manager USA/Canada, CarCutter, and Brian Free, the Former VP of Digital Marketing.

See there!

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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Today's Email

• 🎡 Affordable Wheels & Robotaxi Dreams

• 🫡 Honoring Hometown Heroes

• 🥊 Quick Hits: Spirit, DrGPT, and Gladiator

• 🔁 Today in History: Edsel, Gettysburg, and Millio …

BUSINESS

🎡 Affordable Wheels & Robotaxi Dreams

October brought a win for buyers and dealers alike: vehicle affordability ticked up, thanks to falling loan rates and rising incentives. Meanwhile, Audi’s digital keys rolled out with Samsung Wallet, proving that phones are officially the new car keys.

Volkswagen teased a new Tiguan, but one blurry taillight photo doesn’t scream “game-changer.” Over at GM, 1,000 job cuts left us wondering how “record profits” pair with layoffs.

Ford’s ending 2024 with EV discounts galore, but Lucid’s recall over a wiring snafu might make you double-check your specs. Tesla stock soared on whispers of self-driving regulations from Trump’s team, but Musk’s robotaxi dreams are still more hype than reality.

The takeaway? Deals are hot, tech is evolving, and the industry's balancing optimism with oops moments.

Read these full stories and more at Daily.ASOTU.com.

TOGETHER WITH ACTIVATOR

🤝 Activator: Turning Data Into Deals

Activator’s Customer Data Platform replaces standalone equity tools with a dynamic solution that drives personalized, intent-based marketing across email, SMS, direct mail, and soon, digital ads.

Goodbye, Duplicate Records! With Salesforce-powered insights and unmatched data deduplication, Activator helps clean up your DMS while delivering accurate customer profiles.

Hello, Personal Engagement! Its Journey Marketing tools engage active shoppers and passive customers with personalized campaigns boasting an impressive 41% email open rate and 7% click rate.

Activator ensures your message lands where it matters most, whether you’re looking to boost equity offers or create multi-channel marketing journeys.

So, you ready to switch yet? Activator is the upgrade your dealership’s marketing strategy has been waiting for. Click here to learn more.

MORE THAN CARS MOMENTS

🫡 Honoring Hometown Heroes

The 9th Annual "Hometown Heroes" Ceremony hosted by Hunter Automotive Group this past Friday was a celebration worth waiting for.

Originally delayed by Hurricane Helene, the event brought Western North Carolina’s first responders together for a much-needed moment of gratitude and recognition after a challenging season.

The ceremony, part of the North Carolina Automobile Dealers Association’s Hometown Heroes Program, started as a tribute on the anniversary of 9/11. Its mission is simple: honor the everyday heroes who protect and serve their communities.

This year, those heroes included Detective Heather Welch of the Buncombe County Sheriff’s Office. Reflecting on her work, she shared, “Our community has experienced so much loss and devastation. It’s been an honor to serve, and I hope to continue in the best way.”

Cheers all the Hometown Heroes out there: thank you for all that you do!

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

🥳  November 29th, 2024 — ASOTU CON Black Friday Ticket Event. Sign up now to get your discount code on Black Friday!

⚜️ January 23-26th, 2025 — NADA Show in New Orleans.

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.

🥊 Quick Hits: Spirit, DrGPT, and Gladiator

• Spirit Airlines filed for bankruptcy, citing mounting losses, unaffordable debt, competition, and blocked mergers, while restructuring operations. 🧑‍✈️ 

• A study found ChatGPT outperformed doctors in diagnosing illnesses, highlighting the need for better AI integration in medical practice. 🧑‍⚕️ 

• Gladiator II debuted with $87 million globally, marking Paramount's biggest international R-rated opening and Ridley Scott's strongest overseas launch. ⚔️ 

🔁 Today in History: Edsel, Gettysburg, and Millionaire

• 1959: Ford's Edsel, launched in 1957 with high hopes, ended in 1959 due to costly development, weak sales, and design criticism. 🤷 

• 1863: American Civil War: U.S. President Abraham Lincoln delivers the Gettysburg Address at the dedication ceremony for the military cemetery at Gettysburg, Pennsylvania. 🎩 

• 1999: John Carpenter becomes the first person to win the top prize in the TV game show Who Wants to Be a Millionaire? 🤑 

Thanks for reading, friend! In celebration National Entrepreneur's Day, shout out to all the trailblazing, change-making, go-getters out there. Big ideas and bold moves are what keep us evolving and thriving.