Every year at ASOTU CON, we talk about building a real data foundation for operations. Ken Garff Automotive Group, with more than 70 dealerships across nine states, just did it.
The group replaced a decades-old on-premise reporting system with a cloud-based platform built on Snowflake for storage and Domo for analytics. The new architecture connects sales, service, finance, and third-party data into one place, letting the group securely manage more than 4 billion records across the business.
I think of us as a data company that sells cars.
We've never heard that sentence come out of a dealership before, and we think that's exactly the point.
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Listen to today's Automotive State of the Union episode for the complete discussion, additional context, and the conversations that shaped our perspective.
4 Billion Records, One Dashboard, 400 Fewer Wasted Hours
The immediate, measurable win: the new system eliminated roughly 400 hours of employee wait time every month that had been tied to generating a single service department report.
That's not a rounding error. That's close to 5,000 hours a year handed back to a team that used to spend it waiting on a report instead of acting on one.
With that foundation in place, Ken Garff is now exploring AI applications: service desk chatbots, deeper data analysis tools, and stronger governance across the business. None of that is possible without the infrastructure underneath it working first.
