🚗 Inventory's Up

🚙 CarMax's Makeover, a Word from NADA, and a Lot More Than Cars

December 05, 2024

TOGETHER WITH

Thursday happens to some people.

But we know you’re the sort of person who happens to be Thursday.

Make it a good one, and bring somebody along with you when you do, Friend.

It’s pretty rare for good things to happen by mistake.

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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Today's Email

⚔️ BeetleMax, Batteries, and CarPlay Battles

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CarMax wants a media makeover, flexing $135M to stay hip while winning with WNBA ads and “BeetleMax” buzz.

New car sales? Crushing it, with inventory up 30%—but profits are down, so haggle wisely.

Lucid’s over here reinventing EV efficiency with two-speed tech because why not aim for perfect?

Meanwhile, GM’s China dreams have turned into a $5B restructuring nightmare, and Stellantis is making Indiana the EV battery hotspot—thanks to Uncle Sam’s $7.54B loan.

Finally, Hyundai’s giving the people their beloved CarPlay (for now) while dreaming up tech you didn’t even know you wanted.

Check out more on these stories here.

🎉 A Special Holiday Offer

In the spirit of giving, NADA is offering a holiday deal: $100 off registration to NADA Show 2025! Give your team members an educational opportunity that can transform their careers and elevate your dealership’s success. 

Reward high-performers and rising stars — managers, sales teams, service advisors and marketing staff — with the gift of education, in New Orleans, Jan. 23-26.

And don't forget to treat yourself, too!

Use promo code GIFT by Dec. 15 to save $100 per registration. But don’t delay: Hotels are filling fast. Register now!

❣️ Donating For The Future

WKRG

Students at Baldwin Preparatory Academy returned from Thanksgiving break to a brand-new 2024 Chevrolet Trailblazer, donated by Terry Thompson Chevrolet. More than just a car, the SUV is a cutting-edge tool for learning the latest automotive technology.

The Trailblazer introduces students like junior Taylor Goodwin to advanced features like ADAS (Advanced Driver Assistance Systems) with lane-change assist and assisted braking. “Any new car is a new experience,” Goodwin said. “Especially being a newer model, I get to learn more of the technology in the field.”

The donation supports Baldwin Prep’s mission to prepare students for college and the workforce. “Technicians are hard to find, hire, and train,” said Terry Thompson, highlighting the need for hands-on training.

Automotive instructor Josh Funk added, “This car lets us teach systems we couldn’t explore before.” For students, it’s a launchpad for success, giving them the tools to pursue their dreams.

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

🍾 Thursday, December 19th — ASOTU’s Year End Extravaganza (deets coming soon!)

⚜️ January 23-26th, 2025 — NADA Show in New Orleans

  • Psst…

    • Are you planning a party for NADA and want more people to know?

    • Are you looking for a party at NADA?

    • OR, would you like to party with ASOTU at NADA?

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland

🥊 Quick Hits: Jobs, Viruses, and Wrasslin’

  • Key labor reports from the Fed shows job openings jumped and hiring slumped in October. 🧑‍🏭 

  • A new phone scanner that detects spyware has already found seven Pegasus infections. 🦠 

  • “WWE Raw” will still be family friendly on Netflix, execs say, while promising live buffering issues have been resolved. 🤼 

🔁 Today in History: Gold, Omni, and Civil Rights

  • 1848: In a message to the United States Congress, U.S. President James K. Polk confirms that large amounts of gold had been discovered in California. 🥇 

  • 1977: Chrysler Corp debuts FWD compacts Omni & Horizon. 🆕 

  • 1955: E. D. Nixon and Rosa Parks lead the Montgomery bus boycott. 🚌 

Thanks for reading, friend! Have as much fun as you’d like, but help others have as much fun as your having.

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