🚗 BYD Makes Moves In Spain

TOGETHER WITH

Something big is happening on 10/1, Friend.

We can’t spill all the beans just yet, but we want our community to be the first in the know.

Hit reply to this email with “I’m in!” for the inside scoop. 😉

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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THE UNION

From the Automotive State of the Union

Paul J Daly and Kyle Mountsier don’t just read headlines; they make important connections across car dealerships, general retail, tech, and culture, all to help automotive leaders think clearly and move faster in a world that refuses to slow down.

Catch up on yesterday’s stories with these detail breakdowns:

Hyundai × GM

Five co-developed vehicles. Starts 2028 with an electric commercial van, then a compact crossover, sedan, and two midsize pickups for LatAm. ~100K initial volume, 800K goal. Clear “donor/receiver” roles; shared logistics and batteries.

Stellantis IBIS

Charger + inverter inside the pack: ~88 lbs lighter, ~10% more efficient, 15% faster charging, 15% more power. Big upside—plus service/second-life questions to watch.

Halloween Spend

Record $13.1B ($114.45/person). Prime moment for community events and showroom fun.

From The News w/ ASOTU

Check out the latest automaker announcements, market data, insight & action, and More than Cars moments in our 5-minute digest. Today we have:

BYD’s Spain playbook

July EV/PHEV share topped 10%, roughly triple Tesla’s and double its EU average, driven by ~€10K price gaps and a dealer network jump from 25 to ~100 in a year.

Value + availability are beating legacy mindshare—and it’s a playbook worth cloning now.

Tariffs bite upstream

Lucerne shelved a $50M Detroit aluminum forging plant (325 jobs) amid equipment/raw-material tariffs and policy whiplash. Michigan’s pipeline is wobbling even as ICE programs get runway.

Pricing noise, parts ETAs, and model timing risk. Prep staff scripts on ETAs/price changes and review F&I coverage positioning.

• 20-4-10 affordability rule resurges; build pencils around total cost, not payment.

• Data: 21.6% of loans now 84 months; retrain on ownership math.

• Cyber: Stellantis vendor breach (names/emails only); warn against link-based requests.

• Fun: Lamborghini’s first “BEV” is a jet sled—use for EV excitement.

TOGETHER WITH TRIVIE

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One leading auto manufacturer saw a 22% boost in product knowledge with just 7.5 minutes of weekly engagement per employee. Trivie ensures knowledge sticks while maximizing your training ROI.

Stop losing knowledge. Schedule your Trivie demo today.

EVERYTHING ELSE

Quick Hits

• 🤖 AI: OpenAI and NVIDIA are teaming up to bring a big pile of AI power into play.

• 🛒 Retail: Amazon is putting another $1B in delivery and fulfillment.

• 🎥 Entertainment: Did you like The Mandalorian? A trailer for the follow-up just dropped.

AROUND THE ASOTU-VERSE

From Crown to Community

Two WOCAN Members of the Year—Mabel Peralta (2024) and Stephanie Wedgeworth (2025)—share how recognition turns into responsibility: outreach, scholarships, a leadership academy, and a bring-a-friend ethos. Favorite moments: the heels-vs-sneakers reminder to stay ready; moving from being “the only one” to finding your row; the light-bulb analogy—when one shines, all shine brighter.

Read the full write-up here, or watch the convo with the YouTube link above.

Check out more great talks at ASOTU.be!

Today in History

• 1846: Astronomers Urbain Le Verrier, John Couch Adams, and Johann Gottfried Galle collaborate on the discovery of Neptune. 🔭 

• 1913: The United Mine Workers of America launch a strike which eventually escalated into the Colorado Coalfield War. ⛏️ 

• 1969: The Dodge Challenger hits the market. 🏎️ 

Thanks for reading!