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🚗 Best of the Best
🚙 Safety Struggles, 2025 TDOY, and Top Tip for the NADA Show
TOGETHER WITH
Just 7 sleeps until NADA in NOLA.
We got curious about the history of auto dealers in NOLA specifically and started digging around.
Did you know the Bohn Motor Company Automobile Dealership is considered one of the first (if not THE first) car dealerships in NOLA? It was built in 1925 with two showrooms on the first floor. It was added to the National Register of Historic Places in 2011.
Now you know! 🙂
Keep Pushing Back,
-Paul, Kyle, Chris & Kristi
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😮 Sticker Shock, Invisible Runners, and Amazon's Electric Fleet
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🌙 Nightmares for Night Pedestrians: Autobrake Fails the Visibility Test
A new IIHS study reveals a surprising flaw in Automatic Emergency Braking (AEB) systems: they often fail to detect pedestrians wearing reflective clothing at night. While Subaru’s system performed best, Honda and Mazda models struggled. This finding highlights limitations in current safety tech, especially in low-light conditions, where most pedestrian accidents occur.
💸 Sticker Shock: New-Car Prices Hit $49,740 in December
The Average Transaction Price for new vehicles climbed to $49,740 in December, approaching record highs. Luxury vehicles priced above $80K, including the Tesla Cybertruck, drove much of the surge. Incentives averaged 8% of ATP, up 44% year-over-year. While higher inventory levels are a positive sign, dealers should focus on value messaging to attract price-sensitive buyers, especially in the middle market.
🚛 Amazon Goes Big on Electric Semis
Amazon’s order of over 200 Mercedes-Benz eActros 600 electric semis signals a major investment in sustainable logistics. These 310-mile-range trucks, set for deployment in Europe, align with Amazon’s goal of net-zero emissions by 2040.
Read the Full Digest
Get the full scoop on these stories and more. Dive into the latest trends shaping the auto industry—read here!
Texting Your Buyers Will Respond To
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No one buys a car because AI bombards them with updates about test drives. They buy when they find the right match on your lot.
That's why Foureyes built inventory-based text messaging – to match your buyers to your vehicles.
It sends updates about price changes, new arrivals, and suggested alternatives for vehicles your prospects want.
Foureyes’ AI even answers those nitty-gritty questions about trim levels, engine specs, heated seats, and more.
Try it for free or book time with us at NADA (booth #3563)!
🏆 2025 TIME Dealer of the Year Nominees
A big congratulations to the 49 nominees for this year’s TIME Dealer of the Year award—many of whom we’re proud to call friends!
This prestigious award, now in its 56th year, honors new-car dealers who excel in both business performance and community service, setting the standard for what it means to truly lead.
These are dealers who not only deliver exceptional customer service and maintain top-notch facilities but also make a lasting impact in their communities. Whether it’s improving customer satisfaction, mentoring their teams, or spearheading charitable efforts, these nominees are the best of the best.
We’re looking forward to crowning the winner at this year’s NADA Show, where one outstanding dealer will be named the 2025 TIME Dealer of the Year. Until then, here’s to celebrating the incredible work these dealers do every day—both on the lot and in their communities. Well done! 👏
AROUND THE ASOTU-VERSE
🗓️ Coming Soon
📝 January 30th— Public Policy Day with WANADA and the Washington, D.C. Auto Show.
🦀 May 13-16th— ASOTU CON in Baltimore, Maryland.
💡 Tips with Steve Greenfield
🥊 Quick Hits
🔁 Today in History
1909: Ernest Shackleton's expedition finds the magnetic South Pole. 🧲
1948: Ford F-Series trucks go on sale. 🛻
2003: The Space Shuttle Columbia takes off for mission STS-107 which would be its final one. Columbia disintegrated 16 days later on re-entry. 🇺🇸
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