ASOTU CON West lands in Los Angeles on November 18th, our first time taking the event to the Golden Coast. 🌴
Public tickets are on sale now, with pre-release access already available to clients of our founding sponsors.
🎙️ We break down the full lineup, the venue, and why we built this specific format on today's Automotive State of the Union episode.
Why a One-Day Dealer Summit in LA
We wanted this easy. As Paul put it on today’s show: "We know everybody's busy. All these events are squeezed in here. How can we make a fly-in, fly-out event where people get the most pressing top information and some relationship on the most pressing topics?"
So the program runs 9 a.m. to 4:15 p.m. at Plug's newly renovated West L.A. headquarters, just 30 minutes from LAX, tight enough that someone flying in that morning can be home again that night.
Stick around longer and there's a happy hour reception at The Motoring Club right after, surrounded by rare and vintage automobiles, plus the L.A. Auto Show kicking off the very next day for anyone staying over.
The Full Agenda, Session by Session
9:00 AM — Breakfast
10:00 AM — Welcome with Paul J. Daly, Kyle Mountsier, and Michael Cirillo
10:10 AM — The Future-Proof Profitability Stack
Steve Greenfield, General Partner at Automotive Ventures, debuts a new talk on spotting the "leaky buckets" in your current tech stack that are draining margins, and the specific KPIs that actually predict long-term sustainability versus a good quarter that won't repeat.
10:50 AM — How Brand Can Be Your Stabilizing Human Force
Kyle Mountsier, Michael Cirillo, and Paul J. Daly on why brand identity is the one thing competitors can't copy.
11:20 AM — How Used EVs Are Your Secret Weapon
Alex Lawrence (CEO, EV Auto) and Jimmy Douglas (CEO, Plug) on turning pre-owned EV inventory into a high-margin opportunity instead of a liability.
12:00 PM — Lunch
1:00 PM — The Voice AI Unlocks Most Dealers Still Haven't Made
Scott Traylor, VP of Sales at Mia Labs, on turning every customer call into usable intelligence instead of a glorified answering machine.
1:40 PM — Mastering Mobile Service With The Best In The Business
Amit Chandarana (CEO, Curbee), Ed Roberts (GM/COO, Bozard Ford Lincoln), and Amir Alahwal (Director of Development and Customer Experience, Unstoppable Automotive Group) on the logistics, tech stack, and culture shift behind a profitable mobile service operation.
2:20 PM — Break
2:40 PM — Why People-First Leadership Is Always The Right Decision
Jack Hollis, Managing Partner at Accrual Equity Partners and former Toyota COO, on the direct line between employee engagement and customer retention
3:20 PM — How To Get Your Team Unstuck
Vic Keller, CEO of Experience Ventures. Paul added some color the bio won't tell you: "When Vic left Berkshire, his exit interview was with Warren Buffett directly."
4:00 PM — Closing with Paul J. Daly, Kyle Mountsier, and Michael Cirillo
4:15 PM — Happy Hour at The Motoring Club
Our West Coast Partners
These three companies said yes to a venue that didn't exist yet, a speaker list that wasn't finalized, and an agenda that was still being built. That's not a normal sponsorship decision. That's a bet on the room being worth showing up for.
If you're a client of any of these companies, you already have access to pre-release tickets.
Consider This Today
Kyle summed up why the room itself matters: "This is the path that you weave when you get around the people who are thinking through these things. It doesn't matter where you are in this industry, what size store you are, what amount of resources you have, you can actually make some decisions right now."
Tickets are live now at asotuconwest.com.
