🚗 Apple Goes Direct

🚙 Axes, Increases, and Cavender Cares Wing

In partnership with

Welcome to Thursday, Friend!

Thanksgiving is only a week away, but why wait to start feeling thankful?

While you're planning menus and picking pies, don't forget to count those blessings—they pair well with everything.

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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Today's Email

👍 Wholesale Prices, EV Credits, and Customer Satisfaction

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👆️ Wholesale used-car prices ticked upward in November, defying typical trends, though EV resale values are still struggling.

⏱️ Ram’s electric trucks are facing delays, with Stellantis admitting it has too much on its plate.

🚜 Meanwhile, Volkswagen is making a surprising move into farming tech, rolling out electric tractors in Rwanda.

🪓 With the $7,500 EV tax credit likely on the chopping block under the next administration, buyers are moving fast to lock in savings.

💪 Kia remains confident in its ambitious EV sales goals, though market uncertainty is clearly testing that optimism.

🏆️ Porsche topped customer satisfaction rankings again, while Lexus and Toyota need to rethink their approach.

🍎 Apple News is doubling down on ad sales to bring more dollars (and ads) to its platform, retail sales are steadily climbing, and VinFast’s aggressive price cuts may shake up the three-row EV market.

TOGETHER WITH ROKU

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

🪽 New Wing Supports San Antonio Families

Cavender Auto Group

Cavender Automotive Group has been a cornerstone of the San Antonio and Boerne area for over 80 years, but their commitment to the community extends far beyond cars. Through their philanthropic initiative, Cavender Cares—established in 2021—they’ve taken community giving to the next level.

This year, they marked a significant milestone during their first-ever Cavender Cares Month, raising $100,000 to fund the Cavender Cares Wing at the Ronald McDonald House Charities of San Antonio at Christus Children’s Hospital.

The new 8-bedroom addition, made possible entirely through employee donations, will provide a vital space for over 120 families annually.

And their efforts didn’t stop with the donation. Cavender employees turned out in full force on move-in day, unloading household items, hauling furniture to the eighth floor, and assembling everything to make the space feel like home.

For Cavender, this is what caring means—combining years of local roots with a passion for giving back. Bravo! 👏

AROUND THE ASOTU-VERSE

🗓️ Coming Soon: Black Friday, NADA, and CON

🥳  November 29th, 2024 — ASOTU CON Black Friday Ticket Event. Sign up now to get your discount code on Black Friday!

⚜️ January 23-26th, 2025 — NADA Show in New Orleans.

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.

🥊 Quick Hits: Brakes, Court, and Japan

  • New 2029 rules push automatic braking to work at 62 mph, promising safety gains but sparking cost concerns for automakers. 🛑 

  • Amazon and SpaceX challenge the NLRB's authority, citing constitutional concerns. Judges seem skeptical, questioning procedural tactics and claims of irreparable harm. 👩‍⚖️ 

  • Japan's exports rose 3.1% in October, rebounding from a 43-month low. Imports edged up, widening the trade deficit to $2.98B. 🏓 

🔁 Today in History: Balloon Flight, Phonograph, and First Motion Picture

  • 1783: In Paris, Jean-François Pilâtre de Rozier and François Laurent d'Arlandes make the first untethered hot air balloon flight. 🎈

  • 1877: Thomas Edison announces his invention of the phonograph, a machine that can record and play sound. 📣

  • 1890: The first surviving motion picture in the U.S. is recorded, "Monkeyshines No. 1.” 🎥

Thanks for reading, friend! This week, we’ve been hanging out with our pals at Carter Myers Automotive to film a new episode of More Than Cars. Follow along on LinkedIn for behind-the-scenes sneak peeks!

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