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TOGETHER WITH :

Howdy Fam!

Incentives may move feet, but stories move hearts, y’all.

Saturday, I spoke with Paul and Kyle about this story from our friends at Haselwood Auto Group. They are raising money for their local YMCA so it can serve their community in a special way.

So, while they are for sure implementing every best practice for tech, marketing, incentives, and the works, they are also putting good stories in the hearts of their community.

If brand is how somebody feels when they think about your company, actions like these are working when you aren’t looking.

Check out The Automotive State of the Union podcast on Apple or Spotify!

Keep Pushing Back,
—Chris with Paul, Kyle & Kristi

Reading time: 4 mins
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