🚗 A Word From Liza

🚙 Better AI Art, Tell Me More, and BIG QUESTIONS

April 08, 2025

TOGETHER WITH

You can’t always get what you want.

But, if you want what you already got, nobody can sell you stupid stuff.

So, that’s kind of a win.

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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Liza Borches Speaks Up, “Shock,” and Dealers Invest Big in Innovation

🚘 Liza Borches Brings Clarity

As headlines swirl about tariffs and price hikes, Carter Myers Automotive CEO Liza Borches stepped up with the voice the industry needed. In a widely shared LinkedIn post, she reminded consumers and dealers alike:

  • Vehicles currently on lots? Not affected by tariffs.

  • Used cars? Completely untouched.

  • OEMs are responding differently, and not every brand is passing on costs.
    Her message? “No question is a silly one. We are here to help.” A powerful reminder that clear, confident communication from dealers can cut through the noise.

💬 Rep. Mike Kelly Warns: "There’ll Be a Shock"

Congressman and five-store dealer Mike Kelly says the 25% tariff is going to hurt… at first. But in his words, “People get used to it.” He calls the move a “wake-up call” to restore U.S. manufacturing, even if it means vehicle prices climb by $6,400 to $10,000. Kelly’s take: real disruption is required to fix a long-broken trade imbalance.

💸 FM Capital’s $240M Fund Puts Dealers in the Driver’s Seat

FM Capital closed its largest fund ever: a $240M investment vehicle (pun intended) focused on retail tech, autonomy, AI, and EV infrastructure. The kicker? 56 dealership groups joined the round. With Pitch Tank returning at ASOTU CON 2025, this fund is proof that dealers aren’t just adapting to tech. They’re backing it.

➕ More

Check out more on these and several others in our Daily Digest.

🥊 Quick Hits

  • Data shows the average household will lose $3,800 of spending power following the recent Trump tariffs. 🥑 

  • There is an AI therapist you can visit. Which is kinda how I (Chris) already use ChatGPT. 🤧 

  • The Minecraft movie had a big box office weekend. With Record-Shattering $163M U.S. Launch, $313M Globally. ⛏️ 

Carry Conversations Forward ⏩️ 

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Too often, AI texting doesn't engage shoppers in meaningful conversations. Instead, it sends repetitive, generic messages that are ignored.

Not Foureyes!

Our friends at Foureyes carry conversations forward by giving buyers the updates they want about the vehicles they shopped for on your site.

Dropped a price? Got new inventory? Foureyes lets all your relevant prospects know automatically.

It even answers questions about trim levels, engine specs, interior features, and more.

It’s follow-up texting that people actually respond to.

TECHNOLOGY

AI Image Generation Got An Upgrade

“Where did this new wave of AI image LinkedIn posts come from?”

We talked about the recent changes and updated to AI art over on Autoindustry.AI, check out the article here.

AROUND THE ASOTU-VERSE

ASOTU CON 2025

People willing to ask themselves big questions get big answers.

So at ASOTU CON, we’re bringing some big questions and a couple big answers together to ensure the whole retail auto community is taking their next step toward using data, tech, and information to keep our stores, people, and communities strong!

Grab your ticket now and start making plans to ask and answer the big questions.

🔁 Today in History

  • 1820: The Venus de Milo is discovered on the Aegean island of Milos. 🔍️ 

  • 1974: Hank Aaron passes Babe Ruth as the all-time leader in career home runs by hitting his 715th home run off of Al Downing at Atlanta-Fulton County Stadium. ⚾️ 

  • 2014: Windows XP reaches its standard “End Of Life” and is no longer supported. 🪟 

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