Rob Dell's team bought 312 vehicles last month in a town of 2,700 people. That's not a typo, and months after this panel was recorded at ASOTU CON, the playbook behind it still checks out completely.
At ASOTU CON 2026, David Long brought together Rob Dell of Bob Ruth Ford, John Ellis of Agile Auto, Brian Kramer of Cars Commerce, and Jaden Abad for a live session on what actually separates elite vehicle acquisition operations from average ones. The panel is a few months old now. Revisit it today, and almost none of it needs updating.
The team literally believes anything is possible, and anything can be achieved.
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Owners Who Stay In the Weeds Win
Dell's team isn't buying 312 cars a month because of a tool or a script. It's single-minded specialists who only work acquisition, clear KPIs down to the phone call, and an owner who still spends a quarter of his time inside the department.
David Long, who has helped open over 100 buy centers, put it bluntly: he has never once seen it work when an owner hands the department to a manager and walks away. That's not a months-old observation that's aged out. It's the same reason buy centers succeed or stall today.
The Ten-Minute Appraisal Is the New Differentiator
Jaden Abad's team turns a trade-in around in under ten minutes, check in hand, because the appraisal process is built on upfront honesty instead of surprises at the counter.
Tell the customer exactly what you're going to look for before they arrive, and the number you give them holds.
That single shift, appraisal confidence instead of appraisal defense, is still the clearest gap between stores that win private-party trade-ins and stores that lose them to a headline offer from Carvana or CarMax.
You're Already Competing With Carvana. The Only Question Is How.
The panel's sharpest disagreement was between Long and Cars Commerce's Brian Kramer over whether dealers should give customers an exact appraisal number or a range. Kramer argued a single number is table stakes for stores buying serious volume.
Long's counter was simpler: if a seller wanted a marketplace number, they'd have gone to a marketplace. They came to a dealer because they wanted a relationship, and speed, backed by a real person, still wins that trade.
Neither side has aged out of relevance, this is still the exact tension most stores are navigating right now.
What This Means for Your Store
Pick one piece of this panel and actually test it this week, not all of it. If your team gives ranges instead of firm numbers on trade-ins, try quoting a real number on the next ten private-party calls and track what happens to your close rate.
If you're the owner and haven't been inside your acquisition department in a month, spend a single day there before assuming the process is running the way you think it is. The advice on this panel wasn't new when it was recorded, and it still isn't now. That's usually the sign it's worth acting on.

