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🚙 Greenfield on Winners
It’s Saturday! If you’re working, we got you. If you’re recreating, we got you too.
According to our last story today, where ever you are, you should be gathering cans and bottles.
Saving for retirement starts now, friend. 😂
Keep Pushing Back
-Paul, Kyle, Chris, and Kristi
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ICYMI
Last Week All At Once
The Daily Pushback Email
Monday, May 26, 2025
The Senate repealed California’s 2035 gas ban, giving ICE models breathing room. Trump’s tariffs tighten the supply chain, while Xpeng stock surges. VW’s $27K EV nears reality. BMW tests solid-state batteries. Plus, Upstart speeds up financing, and Steve Greenfield breaks down who’s winning in retail auto’s changing future.Tuesday, May 27, 2025
California is suing to keep its clean car standards, with 11 states backing stronger EV rules. Nissan’s selling its HQ and trimming costs; Volvo cuts jobs. BYD’s EV price war drops entry prices to $7,800. Space Auto shined at ASOTU CON, and PartsEdge released a game-changing inventory guide.Wednesday, May 28, 2025
Used-car dealers thrived in 2024, but 2025’s tight inventory makes sourcing a blood sport. Tesla flounders in Europe; Mazda steps back from BEVs. AutoZone’s dip might benefit dealer service lanes. Widewail’s Voice of the Customer report reveals key CX insights. Baxter Subaru proves zero-waste dealerships are more than possible.Thursday, May 29, 2025
Stellantis names Antonio Filosa CEO to rebuild dealer trust. GM reinvests in V8s, while Ford recalls 1.2M vehicles. Toyota bets big on PHEVs, and Nissan offers buyouts while delaying U.S. EVs. Tariffs are creeping into customer reviews—dealers should prep teams to address rising price concerns transparently and proactively.Friday, May 30, 2025
Elon Musk exits the Trump administration amid Tesla’s Canadian slump. Carvana expands same-day delivery to Denver. Trade-in equity is climbing fast—dealers should capitalize. VW revives physical buttons (finally). In China, a major BYD dealer's collapse contrasts with NIO and ZEEKR’s massive charging alliance. RevDojo empowers people behind the process.
PODCASTS
ASOTU Edge Webinar
Performance isn’t just about volume. It’s often about what’s happening behind the scenes, and beyond the typical metrics.
In this ASOTU Edge webinar, Cindy Allen (CEO of StoneEagle) digs beyond than the usual dashboards to uncover how real-time insights, strategic interpolation, and often-overlooked data points are quietly driving record-breaking performance.
Catch the replay now, and learn how to fuel your next decision with high-octane data.
Our buddy Chad Graves visited us to talk ROI, a topic we invest a lot of time in. 😉
Episode Description:
Chad Graves, Co-Founder and Chief Revenue Officer of Reunion Marketing, joins the Auto Collabs crew to talk shop about what really moves the needle in automotive marketing. With over a decade of experience guiding digital strategy for dealerships across the country, Chad breaks down how his team is pushing past surface-level metrics to deliver true business outcomes. Spoiler: it’s not about the flashiest dashboards—it’s about asking the right questions and making sure your SEO works just as hard as your sales team.
Check out the full conversation on YouTube, Spotify, or Apple Podcasts.
In this episode of The Dealer Playbook, Michael sat down with Matt VanDyke, President of Shift Digital, to unpack some of the most pressing—and overlooked—topics in automotive marketing right now. From mobile-first lead strategies to AI-powered insights, Matt brings a rare, high-altitude perspective that cuts through the fluff and actually makes sense of what’s happening in the trenches.
Check out the full conversation on YouTube, Spotify, or Apple Podcasts.
AROUND THE ASOTU-VERSE
Who Will Win Automotive in the Next 10 Years?
At this year’s ASOTU CON, Steve Greenfield took the stage to deliver a razor-sharp look into the future of automotive retail. And he didn’t hold back. Tbh, we’re pretty sure Steve couldn’t hold back if he tried.
With market forces shifting fast, Steve laid out the macro trends already reshaping the industry, from consolidation and electrification to consumer evolution and tech disruption.
Plus, Steve brought the receipts. His a data-backed roadmap for the next 5 to 10 years reveals how forward-thinking operators are already adapting and where the real opportunities (and threats) lie ahead.
Watch now and discover why this speech was one of the most talked-about moments at ASOTU CON 2025.
SOMETHING FUN
Recycling a Dream Home, One Bottle at a Time
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Yes, this is technically about bottle service.
Australian healthcare worker Damian Gordon didn’t set out to become a real estate investor when he started cleaning up the beach. But after seven years, nearly half a million recycled cans and bottles, and a whole lot of trips to reverse vending machines, the man had banked $45K toward a house deposit.
That’s right — by turning trash into cash through New South Wales’ Return and Earn program, Gordon went from beachcomber to homeowner. Festivals, parks, curbs, and cleanups became his hunting grounds. At one event alone, he earned $4,000 by salvaging 40,000 containers.
He topped off his eco-hustle with frugal flair, furnishing his new 2-bed home with curbside finds like a fridge, microwave, and bed frame. And he’s still at it:
“Now I’m paying off my dream home, one bottle at a time.”
Meanwhile, in America, we’re still arguing over paper vs. plastic, and dealers are fighting to get plastic seat covers delivered on time. 😅
So yeah… Happy Saturday.
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